Commercial Signage


Tips to Keep your Signage Project on Time and on Budget

By | Commercial Signage

Tips to Keep your Signage Project on Time and on Budget

Most business projects do not meet the initial objectives, no matter the magnitude of the project. This also includes setting up business signage or developing an outdoor monument. Ensuring that you deliver the project within the timeline seems to be a challenge to many managers. In this article, we feature some of the things to consider so that you can run a successful signage project and deliver on time and within the budget.

  1. Involve only the Key Decision Makers

Experience has it that involving many people delays a project. Even when making decisions about signs, it is important you only involve the key decision makers for a shorter implementation period.

  1. Assign a Primary Point of Contact


The signage contractor needs a point of contact who to communicate important information with. It is important that you pick a person who can make important decisions to avoid back and forth of seeking approvals. Having one key person in charge of communications ill keep the project from descending into a bad game of un-replied emails

  1. Ensure a Dedicated Key Person

Do not assign a project to a person who always registers absenteeism. It is important that your signage contractor works with a person who is always available when needed. Therefore, when appointing a contact person, make sure the person commits his or her time on the project. This will facilitate the completion of the project on time and within the budget.

  1. Nail Down the Details During the Beginning of the Project

Signage projects are often incredibly detailed endeavors. Thinking through all the necessary details helps to ensure smooth implementation of the project. To achieve this, determine the goal of the signage project, and classify it as a long-term or a short-term commitment.

  1. Determine the Project Budget and Set it Aside

Budgeting is an important step of any project. It is critical that the business owners set aside the monies to avoid stopping the project that is in the project because of financial problems. Only commit to a project when you have adequate financing or a reliable source of financing.

  1. Come up with a Project Plan

For project success, it is important that you draw a plan. A well-implemented plan guarantees project success while also ensuring all stakeholders involved are available for the project.

Are you looking for a reliable signage contractor to work with? Contact Superior Signs today, for all your signage needs.

Electronic Message Display

Why You need Outdoor Signage for your Business

By | Commercial Signage

Why You need Outdoor Signage for your Business

Starting a new business in 2019? Outdoor signage is a key visual element to ensure you attain great visibility and hence attract your first clients. Outdoor signs aren’t only useful as direction tools, but also an advertisement for your business.

In today’s business world, entrepreneurs tend to focus more on online visibility and forget the importance of placing outdoor signage for your clients. There are a lot of benefits that come with utilizing outdoor signage for small business.

Therefore, for startups and existing businesses focusing on improving their sales numbers in 2019, signage is an absolute investment to consider. In this article, we feature some compelling reasons to consider outdoor business signage.

1. Offers a Year-Round Advertising

Irrespective of the location, the interior or exterior signs work as a year-round advertisement. Outdoor signage is visible 24/7 365 days a year. If strategically placed, signage will let you become visible to your clients while exposing you to prospects. This alone means that business signage is a lasting advertisement worth consideration.

2. It is Cost Effective Marketing Strategy

Business signage is a cost-effective marketing strategy for today’s businesses. A new startup with a limited marketing budget should consider outdoor signage as a strategic marketing strategy that lets your prospects know your presence. Apart from the negligible cost for design and installation, you will enjoy year-round marketing at no extra costs compared to the other marketing strategies. This allows the business to focus on establishment and better production by ensuring effective marketing strategies.

3. Allows you to Practice Differentiation

Custom signs will help you to differentiate your business from the competition. You will have the ability to build a unique brand in the eyes of potential clients. It is important to consider that a sign that stands out is designed beautifully and effectively and otherwise will lose its potential. It is, therefore, important that you consider hiring a professional business signage design company for outstanding signage for your business.

4. Enjoy Increased Brand Exposure

By strategically placing your signage, you are able to maximize brand exposure. Consider that your business signage, if done by a professional, allows you to enjoy differentiation. The second advantage is that you will be able to increase brand exposure letting your company stand out from the crowd. This increases the chances for new customer acquisition as well as increases chances for comeback clients.

Looking for professional business signage designers in Virginia? contact Superior Signs RVA today for outstanding signage designs.

Parallax - Wayfinding

What You Should Know about Wayfinding Signage

By | Commercial Signage

What You Should Know about Wayfinding Signage

Parallax - Wayfinding

Parallax – Wayfinding

Wayfinding signage is the most ignored yet most important signage that companies need. We all have had the experience of entering unfamiliar space and you are left looking for a certain place or room. The common question that comes to mind is who designed these signs?

The design of wayfinding signage is often an unexpected adventure in user experience. In other words, signs need to be clear and strategically placed to ensure a great user experience.


In this article, we shall discuss some good practices when it comes to the design, placement, and maintenance of the wayfinding signage, keep reading to find out more.

1.Ensure Consistency

Often, the wayfinding signage is used when the building has been revamped. That is when you will see the floor under renovation. Of course, this is something that does make sense. However, it is important that you maintain consistency in the placement and design of the signs to be used. Consistency should be used when it comes to choosing the colors and also the placement location for the signs.

2. Wayfinding Signs should be branded

Branding for life is the best philosophy to use when referring to signage. The brand colors, fonts, and design elements are important factors to consider. These will represent an often overlooked opportunity when it comes to advertising your business. ideally, customers will capture the brand often and use it when selecting products. Thus, take the wayfinding signage as a branding opportunity that will also advertise your business.

3. Color Coding is important in Wayfinding signs

Although to many color coding might appear old school, wayfinding trends indicate that using color coding is often a sure bet. Thus, place color-coded and branded signage to ensure easy user experience.

4. Replace Wayfinding Signs when Need Be

Another important consideration is ensuring the wayfinding signage is in place and also in good shape. Is the signage visible, strategically placed and in good shape? Regular maintenance should be done. This will ensure that visitors easily find their way.

Those are some of the important tips to have in mind when it comes to the use of wayfinding signage. Basically, the goal is ensuring that the signage is placed strategically and satisfies the customer experience.

Contact Superior signs today for the best wayfinding signage


Tips to make your company stand out on a Monument Sign

By | Commercial Signage

Tips to make your company stand out on a Monument Sign

Terraza Monument
Are you looking for top tips to make your company stand out on a monument sign? These are the signs placed in malls and various business centers. If your business is located within a busy business center, getting clients to walk into your business is not as easy as it might sound. The secret begins by designing the best monument signs so as to let your business stand out. Here are some tips for monument signage designing that will help place your business on the limelight.

1. Simplicity is Key

We can’t overstress this fact anymore!. When designing your monument sign, you should be looking at establishing a signage that is simple to read and visible from far. This might sound confusing, but then you are looking for a signage that will help the business be easily recognizable. Most of the customers are spoilt of choice and adding a complicated signage will work against you.

2. Add Best Contrasting Colors

High contrast colors and images get a lot of attention from the onlookers. These will entice the eyes naturally and are also visible easily from a distance. Using darker colors like black or dark green and light colors like white is highly recommended.

3. Hire a Professional to Design the Monument Signs

Professional monument sign designers will help your business stand out on monument signs. Basically, this is a highly trained professional who will try everything to ensure your business name shines up there. The professionals know the best contrasting to use and also will advise you on best visible or easily recognizable fonts to use.

4. Pay attention to Size and Position

Size and position of the sign go along way in the quest of making it more effective. Ensure that you position the signage strategically such that it is viewable by as many persons as necessarily possible. The ultimate goal should be channeled towards ensuring your business is visible.

5. Mind the Signs Around

Where will the signage be located in relation to the other signs? You are looking to stand out on the monument signs. If other signs around are similar in terms of color size and also shape, it is best using different colors so that you can stand out. Thus, you might want to talk to the signage designer to include different fonts and designs to ensure your signage stands out from the rest.

Looking for the best signage designers in Virginia? Contact Superior signs in Virginia for the best-designed monument signs for your business. Our prices are pocket-friendly and we deliver the best signs for business and other organizations in Virginia. Call us today!

Restaurant Sign

Electrical Signage Maintenance Tips

By | Commercial Signage

Electrical Signage Maintenance Tips

Restaurant SignA company signage should be repaired in case of any major or minor damages. Your signage company also needs to take your facilities manager through a list of sign maintenance do`s and don’ts. To avoid unnecessary expenses due to serious damages, you will want to follow the following electrical signage maintenance tips. The tips listed below acts as a quick and effective guide to take care of your business signage.

  1. Ensure the Electrical signs are Cleaned Up

Your signage company or the signs maintenance company needs to come and have a look at the electrical signage. This creates an opportunity for the company to open up the body of the electrical signage and see or check what is inside the body. In most cases, the signage will have insects, debris and dirt that cause damage to the equipment. This is by covering the signage and in some instances results to dirt that covers the letters. Thus, the electrical signs need to be cleaned to avoid causing damage as a result of standing water or dust.

  1. Change the Burned-Out Lights

All the lighting in the exterior business signs should be working to ensure the visibility of the signs. That is why it is necessary ensuring that the burned out lights placed inside the body or within the electrical sign.

  1. Place a Shade over the Electrical Signs

The electrical signs should be protected using a shade that shouldn’t cover the letters or the signage parts. The shade also protects the signage from fading out and at the same time ensures the harsh weather conditions will not damage the signage. This can cost you much more money upfront, but it also is an investment worth protecting. The protection should be considered as a roof over the electrical sign.

  1. Ensure a Strong Foundation

It is important that you check for dirt and water that stands near the signage foundation. There should also be proper drainage near the sign and you need to check to ensure it is working. You might want to add a trench near the signage to ensure that the foundation will not be at risk of flooded water.

  1. Ensure the Signage is Made Using High-Quality Materials

If you are in the DIY signs, it is important that you ensure the signs are made of high-quality materials. The exterior and the interior panel of the sign should be made of high-quality materials. Use oil-based or the polyurethane paints for the signage panel and solid color stains for the posts. This protects the signage from damages and prevents fading out ensuring the signage is visible.

Those are some of the best maintenance tips for your electrical signs. Are you looking for the best signage maintenance company?  Contact  for the best signage maintenance services.

Monument Sign

Tips for Coming Up With The Best Digital Signage

By | Commercial Signage

Tips for Coming Up With The Best Digital Signage

Channel LetteringWhen it comes to capturing the attention of your customers, the old-fashioned approach still carries the day. This is despite the digital wave that has taken the marketing industry by storm. Marketers are looking for the best approach to ensure that they are able to noticeable by customers. On that note, we might not ignore digital signage as it is one of the best signage and most common in today’ business marketing ventures. The digital signage and the corresponding digital signage software’s have opened up unlimited opportunities for the marketers. In this article, we feature some of the best tips that will help to ensure you have compelling digital signage for your business.

  1. Compelling Color Matters

When we talk of signs, color plays a critical role in coming up with a well-designed color. Think of Coke and McDonald as the example brands that have used colors as a branding technique. Coke uses red while McDonald uses yellow.   Studies by branding experts have shown that about 80% of the recognition of a trademark have something to do with color used. Using trendy colors on your digital signage is a critical factor to ensure you are noticeable. Business owners will use colors to convey their personality through the signs and hence attracting clients. However, when choosing the color for your digital signage, it is important ensuring that longevity is taken into consideration.

  1. Contrast the Color for Readability

Contrasting will determine the readability of the signs. A signs contrast will definitely determine the readability of the signs you are using. It is, therefore, a critical factor when you are coming up with the digital signage. Most signs will include text and images. The contrast used on these two will determine the viewability of the signage. You might consider a dark color on a light background.

  1. The Size is also a Critical Factor

Simply put, the larger the letter, the easier it is to read. This is especially important when you are placing the digital signage on a busy roadside. It helps to ensure the signage is easily read even when the reader is at a significant distance. The digital signage should therefore be sizeable and easy to read from a distance.

With the above tips on digital signage, you will be able to achieve success with digital signage. Make sure that you hire a reputable signage company when coming up with signage. Contact today for the best digital signage.

Tips For Coming up with Signage that Attract Customers Attention

By | Commercial Signage

Tips For Coming up with Signage that Attracts Customers Attention

Hardee's Charbroiled ThickburgersWe are living in a technology-centric high paced world where we are often talking about advertisements, online marketing, and mobile marketing as the sales drivers. When it comes to grabbing the attention of people, most companies are using old-fashioned signs as their best bet. For many small business owners, in-store signs and graphics serve as the best effective method for attracting new customers. Whatever your preference when it comes to attracting customers, a good signage that is designed to have a significant influence will go a long way in helping your business. Here are some top tips for designing outdoor signage that will attract the attention of customers.

  1. Compelling colors

The choice of color when it comes to signage plays a huge part. Often, the color will help to convey your brand’s identity. Think of big companies like Subaru and Coca-Cola.  These companies have settled on a wise choice of color when it comes to branding. Through an effective choice of colors, your company will be able to be easily recognized by customers. Use trendy colors that will capture the attention of the customers.

  1. Be Aware of Contrast for Readability

The contrast used in signage helps to determine the signs readability. Ideally, contrast is a serious factor for an engaging sign. Most outdoor signs include text or graphics in the foreground. The contrast used in these signs will be critical in attracting the viewer’s attention. For instance, you might consider using a dark color on a light background. This can be white on a blue background or black on a white one.

  1. Remember the Font Size Matters

The larger the letters you use, the easier it will be to read your signage. This is critical when coming up with roadside signage where the readers are at a significant distance. Using small fonts makes it difficult for the readers who are trying to read the signs from a distance.

  1. The First Impression Matters

If you want to thrive in the business world, then you ought to be careful when it comes to creating the first impression. You should focus on pulling the first shot and passing the intended message immediately a viewer has a glance at the signage.

With the above signs design tips, you are guaranteed you are a step ahead when it comes to beating your competitors.

For the best signage designs contact

What You Should Know About Signage Maintenance

By | Commercial Signage

What You Should Know About Signage Maintenance

ManufacturingThe exterior signs serve an incredibly important role in your business. With an eye-popping signage, you are sure that you are making your business more visible and more attractive to the potential customers including the passersby.  However, like all other strategic assets, you ought to make sure you are taking good care of the exterior signs. Therefore, it is important to make sure you are taking good care of the business signage.

The custom outdoor signs serve as monuments and therefore investing in their maintenance is very important. In this article, we will feature the signage maintenance tips for your business. Keep reading to find out what you should do and what you should not do when it comes to business signage maintenance.

  1. Ensure the Outdoor signs are kept optimally clean

Keeping the outdoor signs optimally clean is a top secret when it comes to maintenance of the signage. Therefore, it is important to make sure you schedule for the cleaning of the outdoor signs and keep the signs free from dirt, grime and also rust. Some signs can be cleaned using a simple cleaner. However, for cleaning of some signs you might need to seek professional help. For instance, for some signs, you might be required to use a low pressure and low-temperature water when cleaning the sign.

  1. Hire a reputable signage maintenance company

A professional signage company will offer you the required assistance when it comes to maintenance of the signage.  Therefore it is important that you carefully select the professional signage maintenance company. Traces of cracking and peeling of the exterior signs should be handled by a professional company with experience. This ensures that all the signs are in good condition and therefore your business will have an outstanding appeal.

  1. Apply Protective Coating to the Signage

The signage material should be coated to ensure it is easy to clean and make the maintenance easier. Before the signage is designed, the material should have an undercoat, and then you need to apply an additional coat on which the signage will be done.  This protective coat helps to ensure the signage will last for a long time.

  1. Add a Shade Over the Business Exterior signs

It is important to ensure that you have added a shade over the business sign. The shade helps to elongate the life of the business sign by protecting it from sun and rain. The harsh weather conditions will damage your roof. It might seem to be expensive but it is an investment that pays off in the long run.

The maintenance of your business signage is an important investment. You ought to make sure that the signs are looking good always and that they are visible.

For the best professional signage maintenance, contact


Superior Signs, Suntrust

Reasons Why Digital Signage is becoming the Hype Today for Businesses

By | Commercial Signage

Reasons Why Digital Signage is becoming the Hype Today for Businesses

Superior Signs, SuntrustThe digital signage is becoming a very popular aspect in businesses today. If you have been to most airports, you will realize that many businesses are putting up digital signs. This shows that there is something attractive particularly to the digital signage for advertising. Therefore, it is probably important that you invest in digital signs which have become the hype for businesses today.

In this article, we feature some of the reasons why businesses seem to shift to the digital signage. Therefore, if you have been thinking of making a move to the digital signage, then here are some of the things you should think about. Keep reading to find out.

The digital signs are a Great Way to Advertise Your Business

Businesses are finding the digital signs to be the best way of advertising their services to clients. Actually, when it comes to advertising, these colorful digital signs are a great way of engaging the customers. Imagine a huge digital sign placed in front of the checkout lobby at the airport. It becomes a center of attraction for those checking out and immediately after clearing up at the checkout desk. Therefore advertising on digital signs is one of the best ways of engaging your clients. These digital signs grab the attention of potential customers in a big way.

They are Effective for Scheduling and Sharing Information

Back to our airport example, you will also realize that the digital signs are commonly used to display flight scheduling and share information about flight delays. It is not by chance, it happens because they are effective when it comes to relaying this kind of information. The same would apply to a business that wants to share a lot of their information with a business. This is particularly in businesses where there are several changes taking place often. The digital signs provide a clean schedule for sharing information since they are easily cleaned, and hence people can read and comprehend the information.

They add an Entertaining Element

Want to attract more attention to your signage? Add some entertaining element to the advert. By adding some entertainment, you will be able to attract more attention to the advert. This ability to add an entertaining element to signage is done very well when using digital signs. This is because the digital signs allow you to add some exciting videos, use nice fonts and several other factors including sound.

Environmental Friendly and Cheap Maintenance

The digital signs are cheap to maintain since they just need some dusting. This is unlike the other analog signs that you will have to keep painting to attract the attention of people. When it comes to keeping the environment clean, the digital signs are better since they can be used over and over again. For those using the synthetic material for signage, these can only be reused a number of times. Once disposed of, they take longer to decay.

Would you like to start using digital signage? Contact today for the best digital signage.

Why Business Signage is the Best Marketing Strategy For Your Business

By | Commercial Signage

Why Business Signage is the Best Marketing Strategy For Your Business

Sona Bank monument
Nowadays, companies are facing more competition and therefore running a successful business depends on a number of actionable strategies. The first action that you ought to think of is ensuring that your business has a good signage. In the competitive environment, the only way customers can identify you from the rest of your competitors is through a decent modern day signage. In this article, we share some of the reasons why businesses should invest in a good signage.

To Increase the Brand Exposure

Think of the customers purchasing journey. In most cases, it begins by being aware of the existence of certain products. Basically, your customers will not think of your business if you don’t let them know that you exist. The best approach is taking on signage as a marketing strategy. As businesses adapt to digital marketing, they seem to have forgotten they need to attract the foot traffic as well. Ideally, the same way you are publishing blogs so that you will be easily found online, the same way you need to have your signage placed strategically to direct the foot traffic to your business. Therefore, don’t think of signage as a waste of your monies. Instead, focus on the potential that signage offers your business. With proper signage, you will be able to attract more clients since they are aware of your existence.

Signage Differentiates You from the Rest

Did you know that differentiation is one of the most important strategies in marketing? Ideally, organizations ought to ensure they help their customers to differentiate them from their competitors. A customized signage will help your business differentiate itself from the competitors. However, of utmost importance is the ability to differentiate your business by having a sign that stands out from the rest. Therefore, you need to approach a custom sign specialist who is not short of ideas. Through coming up with customized signs it becomes easier to differentiate yourself from the competitors.

Signage is Cost Effective Advertisement

Every day, it becomes important to advertise your business. Through advertisements, it is the only way to become recognized. However, everyday adverts become expensive and hence eat up on your business profits. However, a custom signage will serve you for years and so you save the everyday cost of advertising. Therefore, businesses should make sure that they invest in signage which is an effective method for advertising their business.
Consistent and clear professional use of signage offers a good return for your business. Ideally, every business that invests in proper signage will benefit from the above advantages of signage. Is your business ready for signage as an effective way to advertise and increase brand awareness?

Reach out to today for the best signage in VA.