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Commercial Signage Archives - Superior Signs RVA

Commercial Signage

The Top 5 Reasons to Switch to An LED Message Board Today

By | Commercial Signage

LED message boards are taking the signage world by storm, and helping retailers everywhere dramatically increase sales and brand awareness. So, without further ado, here are the top five reasons every retail business (or really any business) should strongly consider switching to an LED message board today.


  1. It’s more cost-effective. Yes, the initial cost is significant, but an LED message board will save you time, money, and headaches in the long run. LED message boards don’t just consume less energy; they also require less maintenance.
  2. It’s more versatile. LED message boards put unprecedented control at your fingertips. With the click of a button, your messaging can be displayed and revised in real-time, and variations can be scheduled for display at specific intervals throughout the month.
  3. It’s brighter and more eye-catching. LED message boards are both eye-catching and easy to read as people pass by your front door, ensuring that your message reaches its intended audience at all times.
  4. It’s more appealing to younger audiences. LED message boards are highly appealing to digital natives — younger, tech-savvy demographics who are more inclined to read screens than physical print. Further, LED message boards allow you to create highly customized messaging to forge personal connections with current and prospective customers.
  5. It lasts (and stays brighter) longer. High-quality LED message boards can last up to 100,000 hours and with new messages your sign never gets old. They also retain their brightness longer, which is essential to grabbing your customers’ attention and being visible from a distance.

With so many significant benefits to your brand and your bottom line, the question is no longer how can you afford to switch to an LED message board: It’s how can you afford not to?

Click Here to Contact Us to explore LED Message Board Options

Superior Signs, signage experts in RVA and throughout the east coast.



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Start the conversation with the right sign

By | Commercial Signage

Source: Chesterfield Observer Advertorial March 2020

In America’s great retail landscape, signs are ubiquitous. Some get lost in the commercial clutter, while others emerge as guiding lights, stars that shine through the darkness and beckon potential customers.

Across the James River, around the sweeping bend that takes southbound travels from Powhatan to Chesterfield along state Route 288, a softly illuminated “Vue” peeks out from a line of trees.

The Vue at Westchester, an upscale apartment complex with angled roof tops and seemingly endless windows sits atop a hill that overlooks 288. Clean white letters spelling “The Vue” are stacked vertically on the north side of one building, a border twist that hints at fashion and sleek environs.

Done right, a good sign becomes an identity that positions a business for success, explains Allen Twedt, managing partner at Superior Signs, the company that conceived, branded and fabricated the signage for The Vue at Westchester, which took about a year to complete.

“It doesn’t start with the sign,” says Twedt, a 41-year veteran in the business. “It starts with a conversation. We seek to discover how small business owners, nonprofit organizations, places of worship, and large corporations are trying to connect with their customers. Those conversations reveal a story, and each one is unique.”

Chesterfield-based Superior Signs has been helping businesses turn their brands into beacons – from the largest banks and retailers in the mid-Atlantic to the mom-and-pop restaurants just down the road – for more than 40 years.

Superior Sign’s founding partner, David Goad, got his start hand-lettering sings in his garage when he wasn’t motoring around Southside Speedway in his Late Model racecar. Goad started painting signs for Ukrop’s Super Markets in the 1980s, and the local grocer became his main sponsor in the racing circuit. Given that relations, Superior Signs fabricated and installed signage for the majority of all the Ukrop’s locations as the business exploded across metro Richmond.

Today, Superior Signs is one of the largest custom sign fabricators in the mid-Atlantic region. Their clients include cutting-edge shops and retailers, places like Sedona. Taphouse, Lazy Daisy, Hardywood Park Craft Brewery, The Veil Brewing Co. and Burger Bach, along with larger corporations like Patient First and HCA Hospitals and longtime local businesses such as Puritan Cleaners, Virginia Credit Union, Pearson Auto Group and The Wilton Companies.

The company does small, single-location jobs – such as Extra Billy’s Smokehouse & Brewery in Midlothian – to large-scale production, including 185 branches for Atlantic Union Bank throughout Virginia, Maryland and North Carolina, and the recent Peebles conversion to Gordman’s, which includes more than 100 retail locations from Delaware to South Carolina. From storefronts to skyscrapers, from hand-lettering to high resolution LED displays, Superior Sign is a full-service design, manufacturing, installation, and service sign company, and its production facility on Willis Road features some of the most technically-skilled and innovative sign makers in the industry.

And Superior Signs is growing stronger by the day. In 2015, longtime sign-maker Henry Moore, who started Moore Sign Corporation in 1970 and later Holiday Signs in 1984, along with his son David Moore, and Allen Twedt, joined Goad at Superior Signs. Between them, the partners have more than 150 years of experience in the sign business.

Their Chesterfield connections run deep. They prefer to hire local – most of their 40-plus employees live in the county – and when they decide to build a new 18,000-square-foot building a couple of years ago, they purchased four acres next to Superior Sign’s original shop on Willis Road. It was important to the company, says Twedt, to invest in northern Jefferson Davis Highway.

“We love being in Chesterfield and are excited about the plans to improve the Jefferson Davis corridor, “ Twedt says. “Most of our team lives in Chesterfield and we have created high-paying jobs with excellent benefits. We believe in supporting local businesses and adding dollars to the local tax base to better support our community.”

A great business can often be judged by its customer, especially the customer who keeps coming back – like Chesterfield developer George Emerson, who hired Superior Signs to do two of his more recent apartment projects: The Vue at Westchester, and The Jane at Moore’s Lake on Jeff Davis just down the road.

“Henry Moore has done signs for me for more than 30 years,” Emerson says of Superior Signs’ veteran partner. “He puts his heart into every sign he builds.”

As in all industries, the technology is fast-moving and the options are seemingly endless. But some things remain the same.

“How many people do you have driving or passing by your door every day?” Posits Twedt. “How do you reach those people? The best way is with creative signage done right.”

It’s a simple, tried and true formula. One that Superior Signs has perfected.

“Behind every great sign is a great story,” Twedt says. “What’s your story?”

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Storefront sign ideas: How to attract customers to your store

By | Commercial Signage

Storefront signage plays a critical role in attracting customers to your store. Whether your business is located along a busy pedestrian passage or tucked away in a quiet street, having the right Storefront signage helps to draw customers. Probably you want to add a quirky message so that you can draw people`s attention. On the other hand, perhaps you have a temporary offer and you want to communicate with your customers.

According to a recent survey by FedEx, 91% of small business owners agree that readable graphics still plays a significant role when it comes to driving customers to their business.

Therefore, in this post, I share some important tips to consider when designing and installing your storefront signage.

  1. Define the Purpose of each Signage

Before you have ordered for design and installation of roadside signage, it is necessary that you ensure you have a perfect plan for each signage. For instance, the reason why you need outdoor signage could be to communicate with your clients about new products available at your store. Whatever the reason why you are designing the storefront signage, it is imperative you ensure an effective messaging for each of your signs such that it matches the intended purpose.

  1. Entice your target audience in

The people strolling past your business are not just pedestrians. They are your potential customers. The reason you need storefront signage is to attract these potential customers to walk in and check what you have on offer. Therefore, you want to ensure the messaging is right so that you can effectively attract the customers into your store.

  1. Make sure the sign is readable

When designing the storefront signage, consider how easy it will be for people to see your business. Consider a font that is viewable from across streets to maximize the effectiveness of the road sign. Remember that those in moving cars are also potential customers. Therefore, they should be able to see the storefront signs from a distance.

  1. Choose Colors Carefully

The contrast between the storefront signage and the background will affect storefront signage readability. Therefore, ensure a well-designed outdoor banner that can reflect positively on your business.

Do not forget the effects of glare from the sun as this makes it hard to read the roadside signage. Therefore, choose colors that will allow proper readability even when there is lots of direct sunlight.

  1. Focus on ensuring your message sticks

Ensure that the signage is always visible. Remember that your customers could potentially pass by the business several times a month. Therefore, your signage should be visible always. Take advantage of window decals that helps you to display practical information. This includes available payment options, hours of operation and other important communication.

  1. Avoid Clutter on your storefront signage 

Clutter is the worst mistake you will make when it comes to designing storefront signage. Remember that less is desirable when it comes to storefront signage. Do not forget about the reading distance when it comes to designing signage. Your customers should be able to read your messages from further away.

When designing roadside signage, make sure you come up with an exciting theme. The overall objective is to attract customers into your store. In that regard, make sure the signage is readable from a distance.

Contact Superior Signs for the best storefront signage for your business

Tips for Effective Outdoor Retail Signage

By | Commercial Signage

Tips for Effective Outdoor Retail Signage

When it comes to advertising, things are getting complicated for retailers and small startups. This is considering the fact that audiences are digitally driven, than ever, making it quite challenging to reach them. This is especially when it comes to trying to competing for the attention of people whose eyes are glued on the small screens they carry around (phones, tablets, and PCs). For the placement of your outdoor ad, you have to be smart and make the right decisions to win the attention of digital consumers. In this article, I will share insights carefully selected to help the small startups with outdoor signage design and placement, to generate more foot traffic to their stores.

  1. Ensure your outdoor signage is clearly visible

This might seem so simple, but there is more to this than meets the eye. The effort and creativity on your outdoor signage will be less resourceful if the signage is not clearly visible. The overall purpose of the signage is informing the target audience of your products and services, and letting them understand how important the product is to the target audience.

Ensure clarity, and make sure the message is simple to decipher. It is much more beneficial when you keep the signage visible. The secret is choosing a location where the signage is visible to onlookers.

  1. A minimalist approach will go a long way

When designing the signage message, remember that a minimalist approach will help to deliver the message with not so much effort. Remember that the audience has other things in their mind, and so no much time to read the entire message. Keep the text visible and ensure a simple color choice. It is important ensuring that the advert is stunning and intriguing to the onlookers, but ensuring this is done in a minimalist manner helps. Adding more than what is required makes it difficult for the audience to read.

  1. Pick a perfect color

If you will be able to attract the audience, you should pick an attractive color. Ensure the text and the images have a perfect color and one that is easy to recognize. If you have a brand color, it is advisable that you use the same color for your outdoor signage. Pair light color shades of letters against a dark background.

  1. Ensure Formatting makes it easier to read

The font type and color of text matter when it comes to ensuring ease of reading the exterior signage message. The font selected should make it simple for the audience to read and understand the message. With a good font, the audience will not end up struggling to read the text.

Are you looking for the best exterior signage designers in Richmond VA? Talk to Superior Signs VA for assistance. We design, install and ensure proper signage maintenance for our customers.

Why you need roadside business signage despite the emergence of digital marketing

By | Commercial Signage

Online marketing has gained wide acceptance across the globe. We have seen businesses focus on online presence, to the point where they no longer consider traditional adverts important. Believe it or not, physical business signage is still a relevant advertising and brand awareness strategy that modern businesses should not shun away from. Even as businesses move their services and products to the internet platform, it still makes sense to target the local customers using business signage. If your business has a physical store or wholly depends on online marketing, there is more than one reason why you need business signage. In this article, we feature compelling reasons why custom business signage is still an important strategy for growing your business.

Physical business signage for targeting foot traffic

If you are operating within the city or even within a rural setting, there are a lot of passersby to target using physical advertising. Hiring the best business signage company in Virginia will help you to establish a solid and dependable customer base. Consider that, although it is said that most people are using smartphones to find retailers in their locality, others will be attracted to what they see, before reaching a decision to try the product. Therefore, custom business signage should be top of your business marketing strategies.

Grab the attention of people using digital signage

Apart from using custom signage to target passersby, digital business signage is becoming an effective approach for attracting the attention of customers in a passive and consistent approach. For instance, investing in the LED business signage has helped businesses to increase the sales numbers, and this is through attention-grabbing LED signs.

Effective approach to building brand awareness

Are you looking for an approach that lets you build brand awareness effectively? Business signage is an effective branding and brand imagery approach that creates a lasting impression. An attractive or attention-grabbing image attracts people to try the product.

Longer lasting business signage means cost-effective advertising

Hiring a trusted business signage design and development agency is an effective approach for ensuring cost-effective advertising. Imagine how long business signage can last if it is properly done. This helps the business to rely on high-quality signage for several decades. Only simple maintenance needs to be done to counter the environmental effects that can deface business signage.

Talk to Superior Signs RVA for long-lasting business signage solutions. We are a leading solution provider helping businesses to achieve effective advertising. Call us today and enjoy the best rates when it comes to business advertising through roadside signs.


Financial Institution

The benefits of Shopfront Signage

By | Commercial Signage

The benefits of Shopfront Signage

The shopfront signage plays a significant role when it comes to impacting foot traffic, attracting new trade opportunities and several other benefits associated with effective branding. Therefore, each business should consider investing in the shop front signage, while ensuring these signs are striking, well designed and stand out from the competitions signage. So, what is are some of the reasons why you should consider the shop front signage? Keep reading to find out why the shop front signage remains so dear for every business.

  1. To ensure that your shop is found

Let’s assume that your shop is located along a busy street or avenue. The chances that your customers will find you remain minimal. For a business that depends on custom clients, attaining even a single sale can become almost impossible. To make sure you do not miss important customers, you will want to make sure you place the shop front signage to direct your customers. For this to work effectively, you should consider placing an illumination so that even at night, your customers shall be able to find you easily.

  1. Stand out by investing in the shopfront signage

The shopfront signage helps to draw the attention of the onlookers. As people walk around the streets, chances are that they read the visible signs. Therefore, if your shop front signage stands out from the rest, you become easily noticeable. In addition, people can easily differentiate your shop from your competition!

  1. Advertise your brand using shop front signage

A spacious shop front signage can also be used for advertising the brand. it should be able to display the quality of your brand, and business professionalism. Remember that the shopfront signage compares to the front desk staff, ushering in your customers. Therefore, what they read on the signage is important when it comes to advertising your brand. Make good use of the signage space by ensuring you display professionalism and portray the brand as one that everyone will want to be associated with.

  1. It is a cheaper advertising technique

The shopfront signage is definitely a cheaper advertising technique compared to placing a huge billboard or paying for space on the existing billboard. You just have to pay the authorities and since you are already paying for space, no other additional cost will be incurred.

Invest in the shopfront signage today to enjoy these and more benefits. Call Superior Signs VA today for professional shopfront signage.




Hospitality Sign

Four Basic for signage display placement

By | Commercial Signage

Four Basic for signage  placement

You have invested a huge amount of money to design compelling business signage. Now, you definitely want to make sure that you fetch good returns out of this initiative. Signage placement is a major factor in business advertisement. You have to make sure that you choose the signage placement site carefully. In this article, we feature the things you need to consider when choosing the signage placement location.

  1. Permits and Restrictions

Even prior to designing the signage, permits and restrictions is a major factor to have in mind. The same still applies when it comes to signage placement. Which locations do the local authorities permit and which ones are not permitted? How much will it cost to apply for the signage placement permit? Note that not all locations will be charged the same amount. Some locations are considered prime and hence the permit is higher compared to the other areas. Basically, you have to choose the area where the cost is convenient and where the local authorities permit you to place the signage.

Will you get relevant views

The essence when designing the business signage is to attract views from potential and existing customers. Therefore, you need to consider the people who pass around the specific area. For instance, if you are targeting footballers and football fans, business signage next to the main football pitch will get more valuable views and have a greater impact compared to business signage located next to a gym. Of course, footballers will go to the gym, but the numbers will be less compared to those who go to the football pitch. Ideally, you want to ensure you are targeting a more, and relevant audience.

What is needed to mount or install the signage?

For digital signage, you require a source of power. Therefore, if you have designed the digital signage, you have to target a placement where you will have a reliable source of power. Advanced digital signage comes with power backup. You will also require to recharge the battery, and so irrespective of whether the signage comes with inbuilt battery, you need a reliable source of power.

Consider the Signage Durability and exposure to harmful factors

Another important consideration is the durability of the signage. Ideally, you want to make sure that the signage is not exposed to harmful conditions. That is why you have to choose an installation site with some form of protection. Alternatively, you can make a shade for the signage.

At Superior signs Richmond Virginia, we deliver high impact signage. We also offer expert consultation on how to install the business signage, in order to maximize views from the relevant audience, while protecting the signage. Talk to our signage experts today for a free quotation on business signage design and installation.

Pylon Sign

Things to Consider when Designing the Business Signage

By | Commercial Signage

Things to Consider when Designing the Business Signage

For every business, branding is always an important marketing strategy to consider. Branding is the direct reflection of a business identity and so you need to carefully re-think your business branding. For every business, part of effective branding is a good signage strategy. The business signage is a sure way for communicating high-quality goods and services sold by your business. if you are looking to further your marketing engagement, you ought to rethink how you install your business signage.  In this article, I cover some important things you need to consider when choosing the signage that will work effectively for your business. Keep reading to figure out what you need to do when designing the business signage.

  1. Do Not Forget that the First Impression Matters

Thriving in the competitive business environment requires that you stay a step ahead. The business signage can be that much-needed strategy to outdo your competition. Regarding the installation of the business signage, the first impression is what matters. You should have a fresh idea to create a lasting first impression. Therefore, think of a creative idea that resonates well with the business in the best possible manner.

  1. Come up with a Theme

The message on the signage, the font used and the color should be well thought to ensure it matches the overall business theme. In the digital world, this is also reflected in your business website and the social media pages. Consult an expert for the business signage designing. This will ensure that the signage will have a color theme that matches your business website as well as the overall color theme.

  1. Size and Design Matters

Opting for the business signage is a branding strategy and so you need to choose the appropriate size of signage to ensure you create the right impression. Size also has to do with the overall design. In addition, the signage placement will determine the appropriate signage size. For example, if the signage is to be placed at a road junction, the size might be smaller compared to signage to be placed on a huge bill board.

  1. Mind the Choice of Materials for the Business Signage

When it comes to choosing the right materials for the signage, you need to consider the material that will allow the signage to last for long. Signage can be done using different materials. For graphics, the signage might be done using foam, converse, metal, wood, or even plastic.

Business signage is an important investment when it comes to branding your business. Invest in the best quality and you will enjoy better converting leads. Contact superior signs Virginia for the best business signage designs and installation advice.

Monument Sign

Different Types of Business Signage

By | Commercial Signage

Different Types of Business Signage

Business signage is an important investment for enterprises. No matter the type of business you are in, you need to invest substantially in business signage. There are different approaches that a business can use to present their businesses to the target customers. Of utmost importance, is ensuring that the message gets to the right audience and that there is an ROI. There are different uses of business signage. These include the following:

  • Advertising and marketing your business
  • Ensuring business recognition
  • Enticing customers to come into the shop to purchase
  • Directional signage

There are different types of business signage to consider for your business. In this article, we take a look at some of this different signage.

  • The outdoor Signage

The outdoor signage is one of the most common types of signage for a business. In the retail business, the outdoor signs help to get the customers in the door. Thus, we can say that the business signs help in lead generation. Being the first impression, it is important that you invest in making the outdoor signs attractive to the customers. Make sure that the outdoor signs advertise who you are and what you deal in. The outdoor business signage should draw the customers to your business and make them want the services that you offer. In short, the importance of the outdoor signs is to make the customers who have passed your store on several occasions to finally want to see what you sell. Some good examples of outdoor business signage include the sidewalk signs, the entrance signs, and the window signs.

  • The informational Signage

These are also referred to as the directional signs, departmental signs or the wayfinding business signage. These help the customers to navigate your space more easily by directing them to the appropriate places. The directional signage is self-explanatory. It is a signage that is meant to tell the customer where to go. Thus, informational business signage needs to be accurate and easy to understand.

  • The Persuasive Business Signage

These influence consumer behavior and uses a convincing language or attractive imagery. The persuasive signs will mostly be used for persuading the target audience to take action. This category of signs influences the customer flow improving the interactivity with unnoticed products. Through the use of the persuasive signage, you can effectively communicate with the customers.

We have looked at some of the signs you need to consider for your business. hire a reputable signage company for the best signs. Contact us today for state of the art business signage.






Restaurant Sign

Wondering Why You Should hire an Expert for Business Signage? See why…

By | Commercial Signage

Wondering Why You Should Hire an Expert for Business Signage? See why…

Lead generation is an important aspect and every marketer needs to identify strategies on how to generate more leads. If you are thinking about how to generate more leads for your business, it is time you invested in commercial signage for your business. with strategically located business signage, you take a creative approach to bringing in new sales. How many signs do you see every day? some of the signs are poorly done while others lack proper management. That is why it is necessary that you work with a professional when it comes to signage for lead generation. In this article, I feature why it is important you hire a reputable commercial signage company. Keep reading to find out why.

  1. Enjoy Professional Installation

Working with a signage company is the best approach if you are interested in high quality and specialty signage. Some of the business signs are bulky while others are too advanced and require a specialist to handle them. A professional signage company handles the installation process ensuring that the signs are hung up well. This the professionals offer a great service and will work hard to ensure they are displaying the sign high in the area where it is visible.

  1. Get Helped with Professional Signage Design

Designing a sign is one of the toughest things to achieve. When you have chosen to work with an expert, you are guaranteed that the signage will be professionally done. A company that sells high-quality products or services, needs to show this even using the signs. Thus, you need to hire someone to do a high level of design for your business sign. Not just anyone out there can do a perfect designing of business signs. Therefore, you have to hire a professional who will guide you through the different things to consider when designing the business signage.

  1. Make sure You are Using Quality Materials for your Business Signage

By hiring just any other handyman for business signage, there is no guarantee that you will achieve good results. This starts right from the materials used for developing business signage. Basically, you need to make sure that you go for a professional signage developer who will use the best materials ensuring that the business signage is good looking. Materials used will also go a long way in determining the longevity of the business signage. Thus, only hire professionals to be guaranteed that you are getting good quality signage.

At superiorsignsRVA we offer our clients expert advice when it comes to the design and development of the business signage. Contact us today for the best business signage.