Commercial Signage

Tips for Effective Outdoor Retail Signage

By | Commercial Signage

Tips for Effective Outdoor Retail Signage

When it comes to advertising, things are getting complicated for retailers and small startups. This is considering the fact that audiences are digitally driven, than ever, making it quite challenging to reach them. This is especially when it comes to trying to competing for the attention of people whose eyes are glued on the small screens they carry around (phones, tablets, and PCs). For the placement of your outdoor ad, you have to be smart and make the right decisions to win the attention of digital consumers. In this article, I will share insights carefully selected to help the small startups with outdoor signage design and placement, to generate more foot traffic to their stores.

  1. Ensure your outdoor signage is clearly visible

This might seem so simple, but there is more to this than meets the eye. The effort and creativity on your outdoor signage will be less resourceful if the signage is not clearly visible. The overall purpose of the signage is informing the target audience of your products and services, and letting them understand how important the product is to the target audience.

Ensure clarity, and make sure the message is simple to decipher. It is much more beneficial when you keep the signage visible. The secret is choosing a location where the signage is visible to onlookers.

  1. A minimalist approach will go a long way

When designing the signage message, remember that a minimalist approach will help to deliver the message with not so much effort. Remember that the audience has other things in their mind, and so no much time to read the entire message. Keep the text visible and ensure a simple color choice. It is important ensuring that the advert is stunning and intriguing to the onlookers, but ensuring this is done in a minimalist manner helps. Adding more than what is required makes it difficult for the audience to read.

  1. Pick a perfect color

If you will be able to attract the audience, you should pick an attractive color. Ensure the text and the images have a perfect color and one that is easy to recognize. If you have a brand color, it is advisable that you use the same color for your outdoor signage. Pair light color shades of letters against a dark background.

  1. Ensure Formatting makes it easier to read

The font type and color of text matter when it comes to ensuring ease of reading the exterior signage message. The font selected should make it simple for the audience to read and understand the message. With a good font, the audience will not end up struggling to read the text.

Are you looking for the best exterior signage designers in Richmond VA? Talk to Superior Signs VA for assistance. We design, install and ensure proper signage maintenance for our customers.

Why you need roadside business signage despite the emergence of digital marketing

By | Commercial Signage

Online marketing has gained wide acceptance across the globe. We have seen businesses focus on online presence, to the point where they no longer consider traditional adverts important. Believe it or not, physical business signage is still a relevant advertising and brand awareness strategy that modern businesses should not shun away from. Even as businesses move their services and products to the internet platform, it still makes sense to target the local customers using business signage. If your business has a physical store or wholly depends on online marketing, there is more than one reason why you need business signage. In this article, we feature compelling reasons why custom business signage is still an important strategy for growing your business.

Physical business signage for targeting foot traffic

If you are operating within the city or even within a rural setting, there are a lot of passersby to target using physical advertising. Hiring the best business signage company in Virginia will help you to establish a solid and dependable customer base. Consider that, although it is said that most people are using smartphones to find retailers in their locality, others will be attracted to what they see, before reaching a decision to try the product. Therefore, custom business signage should be top of your business marketing strategies.

Grab the attention of people using digital signage

Apart from using custom signage to target passersby, digital business signage is becoming an effective approach for attracting the attention of customers in a passive and consistent approach. For instance, investing in the LED business signage has helped businesses to increase the sales numbers, and this is through attention-grabbing LED signs.

Effective approach to building brand awareness

Are you looking for an approach that lets you build brand awareness effectively? Business signage is an effective branding and brand imagery approach that creates a lasting impression. An attractive or attention-grabbing image attracts people to try the product.

Longer lasting business signage means cost-effective advertising

Hiring a trusted business signage design and development agency is an effective approach for ensuring cost-effective advertising. Imagine how long business signage can last if it is properly done. This helps the business to rely on high-quality signage for several decades. Only simple maintenance needs to be done to counter the environmental effects that can deface business signage.

Talk to Superior Signs RVA for long-lasting business signage solutions. We are a leading solution provider helping businesses to achieve effective advertising. Call us today and enjoy the best rates when it comes to business advertising through roadside signs.


Financial Institution

The benefits of Shopfront Signage

By | Commercial Signage

The benefits of Shopfront Signage

The shopfront signage plays a significant role when it comes to impacting foot traffic, attracting new trade opportunities and several other benefits associated with effective branding. Therefore, each business should consider investing in the shop front signage, while ensuring these signs are striking, well designed and stand out from the competitions signage. So, what is are some of the reasons why you should consider the shop front signage? Keep reading to find out why the shop front signage remains so dear for every business.

  1. To ensure that your shop is found

Let’s assume that your shop is located along a busy street or avenue. The chances that your customers will find you remain minimal. For a business that depends on custom clients, attaining even a single sale can become almost impossible. To make sure you do not miss important customers, you will want to make sure you place the shop front signage to direct your customers. For this to work effectively, you should consider placing an illumination so that even at night, your customers shall be able to find you easily.

  1. Stand out by investing in the shopfront signage

The shopfront signage helps to draw the attention of the onlookers. As people walk around the streets, chances are that they read the visible signs. Therefore, if your shop front signage stands out from the rest, you become easily noticeable. In addition, people can easily differentiate your shop from your competition!

  1. Advertise your brand using shop front signage

A spacious shop front signage can also be used for advertising the brand. it should be able to display the quality of your brand, and business professionalism. Remember that the shopfront signage compares to the front desk staff, ushering in your customers. Therefore, what they read on the signage is important when it comes to advertising your brand. Make good use of the signage space by ensuring you display professionalism and portray the brand as one that everyone will want to be associated with.

  1. It is a cheaper advertising technique

The shopfront signage is definitely a cheaper advertising technique compared to placing a huge billboard or paying for space on the existing billboard. You just have to pay the authorities and since you are already paying for space, no other additional cost will be incurred.

Invest in the shopfront signage today to enjoy these and more benefits. Call Superior Signs VA today for professional shopfront signage.




Hospitality Sign

Four Basic for signage display placement

By | Commercial Signage

Four Basic for signage  placement

You have invested a huge amount of money to design compelling business signage. Now, you definitely want to make sure that you fetch good returns out of this initiative. Signage placement is a major factor in business advertisement. You have to make sure that you choose the signage placement site carefully. In this article, we feature the things you need to consider when choosing the signage placement location.

  1. Permits and Restrictions

Even prior to designing the signage, permits and restrictions is a major factor to have in mind. The same still applies when it comes to signage placement. Which locations do the local authorities permit and which ones are not permitted? How much will it cost to apply for the signage placement permit? Note that not all locations will be charged the same amount. Some locations are considered prime and hence the permit is higher compared to the other areas. Basically, you have to choose the area where the cost is convenient and where the local authorities permit you to place the signage.

Will you get relevant views

The essence when designing the business signage is to attract views from potential and existing customers. Therefore, you need to consider the people who pass around the specific area. For instance, if you are targeting footballers and football fans, business signage next to the main football pitch will get more valuable views and have a greater impact compared to business signage located next to a gym. Of course, footballers will go to the gym, but the numbers will be less compared to those who go to the football pitch. Ideally, you want to ensure you are targeting a more, and relevant audience.

What is needed to mount or install the signage?

For digital signage, you require a source of power. Therefore, if you have designed the digital signage, you have to target a placement where you will have a reliable source of power. Advanced digital signage comes with power backup. You will also require to recharge the battery, and so irrespective of whether the signage comes with inbuilt battery, you need a reliable source of power.

Consider the Signage Durability and exposure to harmful factors

Another important consideration is the durability of the signage. Ideally, you want to make sure that the signage is not exposed to harmful conditions. That is why you have to choose an installation site with some form of protection. Alternatively, you can make a shade for the signage.

At Superior signs Richmond Virginia, we deliver high impact signage. We also offer expert consultation on how to install the business signage, in order to maximize views from the relevant audience, while protecting the signage. Talk to our signage experts today for a free quotation on business signage design and installation.

Pylon Sign

Things to Consider when Designing the Business Signage

By | Commercial Signage

Things to Consider when Designing the Business Signage

For every business, branding is always an important marketing strategy to consider. Branding is the direct reflection of a business identity and so you need to carefully re-think your business branding. For every business, part of effective branding is a good signage strategy. The business signage is a sure way for communicating high-quality goods and services sold by your business. if you are looking to further your marketing engagement, you ought to rethink how you install your business signage.  In this article, I cover some important things you need to consider when choosing the signage that will work effectively for your business. Keep reading to figure out what you need to do when designing the business signage.

  1. Do Not Forget that the First Impression Matters

Thriving in the competitive business environment requires that you stay a step ahead. The business signage can be that much-needed strategy to outdo your competition. Regarding the installation of the business signage, the first impression is what matters. You should have a fresh idea to create a lasting first impression. Therefore, think of a creative idea that resonates well with the business in the best possible manner.

  1. Come up with a Theme

The message on the signage, the font used and the color should be well thought to ensure it matches the overall business theme. In the digital world, this is also reflected in your business website and the social media pages. Consult an expert for the business signage designing. This will ensure that the signage will have a color theme that matches your business website as well as the overall color theme.

  1. Size and Design Matters

Opting for the business signage is a branding strategy and so you need to choose the appropriate size of signage to ensure you create the right impression. Size also has to do with the overall design. In addition, the signage placement will determine the appropriate signage size. For example, if the signage is to be placed at a road junction, the size might be smaller compared to signage to be placed on a huge bill board.

  1. Mind the Choice of Materials for the Business Signage

When it comes to choosing the right materials for the signage, you need to consider the material that will allow the signage to last for long. Signage can be done using different materials. For graphics, the signage might be done using foam, converse, metal, wood, or even plastic.

Business signage is an important investment when it comes to branding your business. Invest in the best quality and you will enjoy better converting leads. Contact superior signs Virginia for the best business signage designs and installation advice.

Monument Sign

Different Types of Business Signage

By | Commercial Signage

Different Types of Business Signage

Business signage is an important investment for enterprises. No matter the type of business you are in, you need to invest substantially in business signage. There are different approaches that a business can use to present their businesses to the target customers. Of utmost importance, is ensuring that the message gets to the right audience and that there is an ROI. There are different uses of business signage. These include the following:

  • Advertising and marketing your business
  • Ensuring business recognition
  • Enticing customers to come into the shop to purchase
  • Directional signage

There are different types of business signage to consider for your business. In this article, we take a look at some of this different signage.

  • The outdoor Signage

The outdoor signage is one of the most common types of signage for a business. In the retail business, the outdoor signs help to get the customers in the door. Thus, we can say that the business signs help in lead generation. Being the first impression, it is important that you invest in making the outdoor signs attractive to the customers. Make sure that the outdoor signs advertise who you are and what you deal in. The outdoor business signage should draw the customers to your business and make them want the services that you offer. In short, the importance of the outdoor signs is to make the customers who have passed your store on several occasions to finally want to see what you sell. Some good examples of outdoor business signage include the sidewalk signs, the entrance signs, and the window signs.

  • The informational Signage

These are also referred to as the directional signs, departmental signs or the wayfinding business signage. These help the customers to navigate your space more easily by directing them to the appropriate places. The directional signage is self-explanatory. It is a signage that is meant to tell the customer where to go. Thus, informational business signage needs to be accurate and easy to understand.

  • The Persuasive Business Signage

These influence consumer behavior and uses a convincing language or attractive imagery. The persuasive signs will mostly be used for persuading the target audience to take action. This category of signs influences the customer flow improving the interactivity with unnoticed products. Through the use of the persuasive signage, you can effectively communicate with the customers.

We have looked at some of the signs you need to consider for your business. hire a reputable signage company for the best signs. Contact us today for state of the art business signage.






Restaurant Sign

Wondering Why You Should hire an Expert for Business Signage? See why…

By | Commercial Signage

Wondering Why You Should Hire an Expert for Business Signage? See why…

Lead generation is an important aspect and every marketer needs to identify strategies on how to generate more leads. If you are thinking about how to generate more leads for your business, it is time you invested in commercial signage for your business. with strategically located business signage, you take a creative approach to bringing in new sales. How many signs do you see every day? some of the signs are poorly done while others lack proper management. That is why it is necessary that you work with a professional when it comes to signage for lead generation. In this article, I feature why it is important you hire a reputable commercial signage company. Keep reading to find out why.

  1. Enjoy Professional Installation

Working with a signage company is the best approach if you are interested in high quality and specialty signage. Some of the business signs are bulky while others are too advanced and require a specialist to handle them. A professional signage company handles the installation process ensuring that the signs are hung up well. This the professionals offer a great service and will work hard to ensure they are displaying the sign high in the area where it is visible.

  1. Get Helped with Professional Signage Design

Designing a sign is one of the toughest things to achieve. When you have chosen to work with an expert, you are guaranteed that the signage will be professionally done. A company that sells high-quality products or services, needs to show this even using the signs. Thus, you need to hire someone to do a high level of design for your business sign. Not just anyone out there can do a perfect designing of business signs. Therefore, you have to hire a professional who will guide you through the different things to consider when designing the business signage.

  1. Make sure You are Using Quality Materials for your Business Signage

By hiring just any other handyman for business signage, there is no guarantee that you will achieve good results. This starts right from the materials used for developing business signage. Basically, you need to make sure that you go for a professional signage developer who will use the best materials ensuring that the business signage is good looking. Materials used will also go a long way in determining the longevity of the business signage. Thus, only hire professionals to be guaranteed that you are getting good quality signage.

At superiorsignsRVA we offer our clients expert advice when it comes to the design and development of the business signage. Contact us today for the best business signage.


Signs Maintenance Tips

By | Commercial Signage


You have invested a huge amount of money in business branding with the placement of signs being one of the undertakings. Weather conditions and different elements can take a significant toll on business signage.  Therefore, it is important you make sure that you protect the business signage for a proper service. This will ensure you get value for money and that your business signage will last for a longer time. In this article, we feature the important things to do for effective maintenance of your business signs.

  1. The Electrical Signage Require Cleaning by an Expert

It is advisable that you contact a signage maintenance company to have a look at your electrical signage. Maintenance of the electrical signs requires opening of the outer body to remove debris and insects that can damage the signs. Do not forget that in some instances, the insects that enter the signage through the small openings can cause serious damage and sometimes even lead to an electrical faulty damaging the signs board. Therefore, an expert is required to clean up the signage and check for signs of damage. In case of outdoor signs, water is a serious issue and can damage the signage resulting in losses. Thus, request the experts to also schedule a routine checkup.

  1. Replace the Burned-Out Lights

Are all the lights working? In some instances, prolonged use can lead to burnt-out signs. Therefore, you need to make sure these signs with burnt out lights are back to the usual working state. The effective approach to this is having the lights that are faulty or burnt-out replaced.

  1. Install a Protective Shade

We have said that the weather conditions can have a huge effect on the functionality of the signage. That is why it is very important you contact an expert to make sure the right shade is designed to protect your vital investment. The shade should protect the signage from too much rain to avoid fading away. it should also be covered against rain which results in burnt-out signage. Most importantly, the shade that is used should not block the writings on the signs. Otherwise, it will not serve the intended purpose.

  1. Hire a Professional Signage Maintenance company

This is the best you can do once you have decided to invest in putting up signage. It is important that you have an agreement with a professional signage maintenance company. They will check the signage routinely and make sure it is working throughout the year. This also leaves you with ample time for minding your business performance.

Those are the important signage maintenance tips to have in mind. It is always important taking time to mind the state of the signage. As soon as you have the signage setup, hire a professional signage maintenance company.

Contact Superior Signs RVA today

What you should know about Business Signage

By | Commercial Signage

Branding is one of the most effective strategies for modern businesses. It is crucial that you take time and give the best when designing your business signage. But why does signage matter to a business?

Signs will Attract Customers to your Business

The first advantage of signage is that it attracts new customers to your business. a quality commercial business sign will direct customers to your office hence more revenue. This is all that a business requires remaining sustainable. Ask yourself how people will get to know about your existence without a business sign. To keep attracting new customers, put up good signage for the customers to know that your business exists.

Business Signage Gives the First Impression of your Business


The commercial business signs are the first impression that people get to see when they are coming to your business. this is the reason why you ought to set up good signage that creates the right impression. According to a recent study, 70 percent of consumers believe business signage reflects the quality of the products that the company sells. Therefore, with modern business signage, your business stands to benefit. If your business signage does not reflect the value you offer your customers, you will not be in business.

Customers Make a Purchase Decision Because a Sign Caught their attention

Statistics show that 80 percent of consumers are likely to enter business premises when they see an attractive sign. This shows how important it is having business signage. Therefore, start attracting new customers by putting up good signage. It is a lead magnet when you are looking to attract new customers.

What are some of the Best Practices When Setting up Signage?

When you are setting up new signage, it is important that you follow some important guidelines. Remember that not just all signs will help you attract new business. it is absolutely necessary that you make sure your signage has the following properties of good signage.

  1. Creates a Good First Impression


Thriving in the world of competition it is all about making sure your business stands out. In other words, it is necessary that you pull all the necessary shots for your business to look unique. Have a clear out of the box idea that will create a good first impression.

  1. Have a Good Theme

From the message to the colors used, it is important for your business to have a good theme. This is the core branding idea for your business. to achieve this, a credible signage designer needs to be involved. He will balance well to make sure your customers recognize you by using a standard theme.

  1. The size and Design Matters

When opting for signage, it is all about business branding and marketing. The signage needs to be the correct size and the overall design should be impressive. Remember that we have discussed the importance of first impression above; your customers make a purchase decision when the signage creates a very good impression.

Do you have good business signage? Are you considering investing in business signage for more business? Contact Superior signs VA today for the best signage. Call us for a free estimate.


Important Considerations When Designing Exterior Signage for Online Business

By | Commercial Signage

Important Considerations When Designing Exterior Signage for Online Business

Although we are moving more towards the digital world, the outdoor business signage is still relevant. As we transition from the brick-and-mortar businesses to a world of digital marketing, business owners are tempted to phase out business signage. But did you know that business signage is important even for online businesses? Apart from being the most important marketing strategy for local businesses, even online businesses should consider putting up exterior signage. Just like you would do when setting up the online presence, there are various traits to consider when coming up with the business signage. Consider the following when setting up business signage for your “digital” business.

  1. The Local Laws and Regulations

Of course, you must follow the local laws when you are placing the signage. Different regulations apply on signage use. The local authorities in your area regulate signage placement To avoid falling into trouble, check with the authorities on the regulations that apply in your area and make an effort to comply before you begin placement of signage.

  1. Think Digital

Make the basic local signage look beautiful and attractive by choosing the digital signs. Consider the benefits of LED in signage, and how the illuminated signs improve the appearance of signage. Nowadays, only a small percentage of businesses are not using digital signs. Consumers are finding digital signs more attractive and eloquent. This is compared to the traditional silent signage. Consider an upgrade of the existing signage into digital signage that looks modern and more attractive. This is, in the same way, you would upgrade your business website to make sure it looks nice and attractive.

  1. Think International

When developing signage for a business with an online presence, do not only factor the local audience. Think global and consider signage that appears appealing to global audiences. This might sound ridiculous, but then today’s digital savvy clients are taking photos and posting on social media. That is why it is important adding at least your email address, or the website URL on the outdoor signage. You will be surprised how this helps in generating more sales that are international.

  1. The Location Matters

Just in the same way you want your website to rank high, you want your exterior signs to be noticeable from a distance. The best approach for achieving this is by choosing a good location for your signage. In addition, focus on making the signage attractive to the eyes. This ensures that your exterior signage is easily noticeable from a distance.


Even in the digital era, the exterior signage is important for your business. exterior signage will help to drive traffic to your business. Contact Superior signs Virginia today for digital signs for your business.