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Four Basic for signage display placement

By | Commercial Signage

Four Basic for signage  placement

You have invested a huge amount of money to design compelling business signage. Now, you definitely want to make sure that you fetch good returns out of this initiative. Signage placement is a major factor in business advertisement. You have to make sure that you choose the signage placement site carefully. In this article, we feature the things you need to consider when choosing the signage placement location.

  1. Permits and Restrictions

Even prior to designing the signage, permits and restrictions is a major factor to have in mind. The same still applies when it comes to signage placement. Which locations do the local authorities permit and which ones are not permitted? How much will it cost to apply for the signage placement permit? Note that not all locations will be charged the same amount. Some locations are considered prime and hence the permit is higher compared to the other areas. Basically, you have to choose the area where the cost is convenient and where the local authorities permit you to place the signage.

Will you get relevant views

The essence when designing the business signage is to attract views from potential and existing customers. Therefore, you need to consider the people who pass around the specific area. For instance, if you are targeting footballers and football fans, business signage next to the main football pitch will get more valuable views and have a greater impact compared to business signage located next to a gym. Of course, footballers will go to the gym, but the numbers will be less compared to those who go to the football pitch. Ideally, you want to ensure you are targeting a more, and relevant audience.

What is needed to mount or install the signage?

For digital signage, you require a source of power. Therefore, if you have designed the digital signage, you have to target a placement where you will have a reliable source of power. Advanced digital signage comes with power backup. You will also require to recharge the battery, and so irrespective of whether the signage comes with inbuilt battery, you need a reliable source of power.

Consider the Signage Durability and exposure to harmful factors

Another important consideration is the durability of the signage. Ideally, you want to make sure that the signage is not exposed to harmful conditions. That is why you have to choose an installation site with some form of protection. Alternatively, you can make a shade for the signage.

At Superior signs Richmond Virginia, we deliver high impact signage. We also offer expert consultation on how to install the business signage, in order to maximize views from the relevant audience, while protecting the signage. Talk to our signage experts today for a free quotation on business signage design and installation.

Pylon Sign

Things to Consider when Designing the Business Signage

By | Commercial Signage

Things to Consider when Designing the Business Signage

For every business, branding is always an important marketing strategy to consider. Branding is the direct reflection of a business identity and so you need to carefully re-think your business branding. For every business, part of effective branding is a good signage strategy. The business signage is a sure way for communicating high-quality goods and services sold by your business. if you are looking to further your marketing engagement, you ought to rethink how you install your business signage.  In this article, I cover some important things you need to consider when choosing the signage that will work effectively for your business. Keep reading to figure out what you need to do when designing the business signage.

  1. Do Not Forget that the First Impression Matters

Thriving in the competitive business environment requires that you stay a step ahead. The business signage can be that much-needed strategy to outdo your competition. Regarding the installation of the business signage, the first impression is what matters. You should have a fresh idea to create a lasting first impression. Therefore, think of a creative idea that resonates well with the business in the best possible manner.

  1. Come up with a Theme

The message on the signage, the font used and the color should be well thought to ensure it matches the overall business theme. In the digital world, this is also reflected in your business website and the social media pages. Consult an expert for the business signage designing. This will ensure that the signage will have a color theme that matches your business website as well as the overall color theme.

  1. Size and Design Matters

Opting for the business signage is a branding strategy and so you need to choose the appropriate size of signage to ensure you create the right impression. Size also has to do with the overall design. In addition, the signage placement will determine the appropriate signage size. For example, if the signage is to be placed at a road junction, the size might be smaller compared to signage to be placed on a huge bill board.

  1. Mind the Choice of Materials for the Business Signage

When it comes to choosing the right materials for the signage, you need to consider the material that will allow the signage to last for long. Signage can be done using different materials. For graphics, the signage might be done using foam, converse, metal, wood, or even plastic.

Business signage is an important investment when it comes to branding your business. Invest in the best quality and you will enjoy better converting leads. Contact superior signs Virginia for the best business signage designs and installation advice.

Monument Sign

Different Types of Business Signage

By | Commercial Signage

Different Types of Business Signage

Business signage is an important investment for enterprises. No matter the type of business you are in, you need to invest substantially in business signage. There are different approaches that a business can use to present their businesses to the target customers. Of utmost importance, is ensuring that the message gets to the right audience and that there is an ROI. There are different uses of business signage. These include the following:

  • Advertising and marketing your business
  • Ensuring business recognition
  • Enticing customers to come into the shop to purchase
  • Directional signage

There are different types of business signage to consider for your business. In this article, we take a look at some of this different signage.

  • The outdoor Signage

The outdoor signage is one of the most common types of signage for a business. In the retail business, the outdoor signs help to get the customers in the door. Thus, we can say that the business signs help in lead generation. Being the first impression, it is important that you invest in making the outdoor signs attractive to the customers. Make sure that the outdoor signs advertise who you are and what you deal in. The outdoor business signage should draw the customers to your business and make them want the services that you offer. In short, the importance of the outdoor signs is to make the customers who have passed your store on several occasions to finally want to see what you sell. Some good examples of outdoor business signage include the sidewalk signs, the entrance signs, and the window signs.

  • The informational Signage

These are also referred to as the directional signs, departmental signs or the wayfinding business signage. These help the customers to navigate your space more easily by directing them to the appropriate places. The directional signage is self-explanatory. It is a signage that is meant to tell the customer where to go. Thus, informational business signage needs to be accurate and easy to understand.

  • The Persuasive Business Signage

These influence consumer behavior and uses a convincing language or attractive imagery. The persuasive signs will mostly be used for persuading the target audience to take action. This category of signs influences the customer flow improving the interactivity with unnoticed products. Through the use of the persuasive signage, you can effectively communicate with the customers.

We have looked at some of the signs you need to consider for your business. hire a reputable signage company for the best signs. Contact us today for state of the art business signage.






Restaurant Sign

Wondering Why You Should hire an Expert for Business Signage? See why…

By | Commercial Signage

Wondering Why You Should Hire an Expert for Business Signage? See why…

Lead generation is an important aspect and every marketer needs to identify strategies on how to generate more leads. If you are thinking about how to generate more leads for your business, it is time you invested in commercial signage for your business. with strategically located business signage, you take a creative approach to bringing in new sales. How many signs do you see every day? some of the signs are poorly done while others lack proper management. That is why it is necessary that you work with a professional when it comes to signage for lead generation. In this article, I feature why it is important you hire a reputable commercial signage company. Keep reading to find out why.

  1. Enjoy Professional Installation

Working with a signage company is the best approach if you are interested in high quality and specialty signage. Some of the business signs are bulky while others are too advanced and require a specialist to handle them. A professional signage company handles the installation process ensuring that the signs are hung up well. This the professionals offer a great service and will work hard to ensure they are displaying the sign high in the area where it is visible.

  1. Get Helped with Professional Signage Design

Designing a sign is one of the toughest things to achieve. When you have chosen to work with an expert, you are guaranteed that the signage will be professionally done. A company that sells high-quality products or services, needs to show this even using the signs. Thus, you need to hire someone to do a high level of design for your business sign. Not just anyone out there can do a perfect designing of business signs. Therefore, you have to hire a professional who will guide you through the different things to consider when designing the business signage.

  1. Make sure You are Using Quality Materials for your Business Signage

By hiring just any other handyman for business signage, there is no guarantee that you will achieve good results. This starts right from the materials used for developing business signage. Basically, you need to make sure that you go for a professional signage developer who will use the best materials ensuring that the business signage is good looking. Materials used will also go a long way in determining the longevity of the business signage. Thus, only hire professionals to be guaranteed that you are getting good quality signage.

At superiorsignsRVA we offer our clients expert advice when it comes to the design and development of the business signage. Contact us today for the best business signage.


Signs Maintenance Tips

By | Commercial Signage


You have invested a huge amount of money in business branding with the placement of signs being one of the undertakings. Weather conditions and different elements can take a significant toll on business signage.  Therefore, it is important you make sure that you protect the business signage for a proper service. This will ensure you get value for money and that your business signage will last for a longer time. In this article, we feature the important things to do for effective maintenance of your business signs.

  1. The Electrical Signage Require Cleaning by an Expert

It is advisable that you contact a signage maintenance company to have a look at your electrical signage. Maintenance of the electrical signs requires opening of the outer body to remove debris and insects that can damage the signs. Do not forget that in some instances, the insects that enter the signage through the small openings can cause serious damage and sometimes even lead to an electrical faulty damaging the signs board. Therefore, an expert is required to clean up the signage and check for signs of damage. In case of outdoor signs, water is a serious issue and can damage the signage resulting in losses. Thus, request the experts to also schedule a routine checkup.

  1. Replace the Burned-Out Lights

Are all the lights working? In some instances, prolonged use can lead to burnt-out signs. Therefore, you need to make sure these signs with burnt out lights are back to the usual working state. The effective approach to this is having the lights that are faulty or burnt-out replaced.

  1. Install a Protective Shade

We have said that the weather conditions can have a huge effect on the functionality of the signage. That is why it is very important you contact an expert to make sure the right shade is designed to protect your vital investment. The shade should protect the signage from too much rain to avoid fading away. it should also be covered against rain which results in burnt-out signage. Most importantly, the shade that is used should not block the writings on the signs. Otherwise, it will not serve the intended purpose.

  1. Hire a Professional Signage Maintenance company

This is the best you can do once you have decided to invest in putting up signage. It is important that you have an agreement with a professional signage maintenance company. They will check the signage routinely and make sure it is working throughout the year. This also leaves you with ample time for minding your business performance.

Those are the important signage maintenance tips to have in mind. It is always important taking time to mind the state of the signage. As soon as you have the signage setup, hire a professional signage maintenance company.

Contact Superior Signs RVA today

What you should know about Business Signage

By | Commercial Signage

Branding is one of the most effective strategies for modern businesses. It is crucial that you take time and give the best when designing your business signage. But why does signage matter to a business?

Signs will Attract Customers to your Business

The first advantage of signage is that it attracts new customers to your business. a quality commercial business sign will direct customers to your office hence more revenue. This is all that a business requires remaining sustainable. Ask yourself how people will get to know about your existence without a business sign. To keep attracting new customers, put up good signage for the customers to know that your business exists.

Business Signage Gives the First Impression of your Business


The commercial business signs are the first impression that people get to see when they are coming to your business. this is the reason why you ought to set up good signage that creates the right impression. According to a recent study, 70 percent of consumers believe business signage reflects the quality of the products that the company sells. Therefore, with modern business signage, your business stands to benefit. If your business signage does not reflect the value you offer your customers, you will not be in business.

Customers Make a Purchase Decision Because a Sign Caught their attention

Statistics show that 80 percent of consumers are likely to enter business premises when they see an attractive sign. This shows how important it is having business signage. Therefore, start attracting new customers by putting up good signage. It is a lead magnet when you are looking to attract new customers.

What are some of the Best Practices When Setting up Signage?

When you are setting up new signage, it is important that you follow some important guidelines. Remember that not just all signs will help you attract new business. it is absolutely necessary that you make sure your signage has the following properties of good signage.

  1. Creates a Good First Impression


Thriving in the world of competition it is all about making sure your business stands out. In other words, it is necessary that you pull all the necessary shots for your business to look unique. Have a clear out of the box idea that will create a good first impression.

  1. Have a Good Theme

From the message to the colors used, it is important for your business to have a good theme. This is the core branding idea for your business. to achieve this, a credible signage designer needs to be involved. He will balance well to make sure your customers recognize you by using a standard theme.

  1. The size and Design Matters

When opting for signage, it is all about business branding and marketing. The signage needs to be the correct size and the overall design should be impressive. Remember that we have discussed the importance of first impression above; your customers make a purchase decision when the signage creates a very good impression.

Do you have good business signage? Are you considering investing in business signage for more business? Contact Superior signs VA today for the best signage. Call us for a free estimate.


Important Considerations When Designing Exterior Signage for Online Business

By | Commercial Signage

Important Considerations When Designing Exterior Signage for Online Business

Although we are moving more towards the digital world, the outdoor business signage is still relevant. As we transition from the brick-and-mortar businesses to a world of digital marketing, business owners are tempted to phase out business signage. But did you know that business signage is important even for online businesses? Apart from being the most important marketing strategy for local businesses, even online businesses should consider putting up exterior signage. Just like you would do when setting up the online presence, there are various traits to consider when coming up with the business signage. Consider the following when setting up business signage for your “digital” business.

  1. The Local Laws and Regulations

Of course, you must follow the local laws when you are placing the signage. Different regulations apply on signage use. The local authorities in your area regulate signage placement To avoid falling into trouble, check with the authorities on the regulations that apply in your area and make an effort to comply before you begin placement of signage.

  1. Think Digital

Make the basic local signage look beautiful and attractive by choosing the digital signs. Consider the benefits of LED in signage, and how the illuminated signs improve the appearance of signage. Nowadays, only a small percentage of businesses are not using digital signs. Consumers are finding digital signs more attractive and eloquent. This is compared to the traditional silent signage. Consider an upgrade of the existing signage into digital signage that looks modern and more attractive. This is, in the same way, you would upgrade your business website to make sure it looks nice and attractive.

  1. Think International

When developing signage for a business with an online presence, do not only factor the local audience. Think global and consider signage that appears appealing to global audiences. This might sound ridiculous, but then today’s digital savvy clients are taking photos and posting on social media. That is why it is important adding at least your email address, or the website URL on the outdoor signage. You will be surprised how this helps in generating more sales that are international.

  1. The Location Matters

Just in the same way you want your website to rank high, you want your exterior signs to be noticeable from a distance. The best approach for achieving this is by choosing a good location for your signage. In addition, focus on making the signage attractive to the eyes. This ensures that your exterior signage is easily noticeable from a distance.


Even in the digital era, the exterior signage is important for your business. exterior signage will help to drive traffic to your business. Contact Superior signs Virginia today for digital signs for your business.


Tips to Keep your Signage Project on Time and on Budget

By | Commercial Signage

Tips to Keep your Signage Project on Time and on Budget

Most business projects do not meet the initial objectives, no matter the magnitude of the project. This also includes setting up business signage or developing an outdoor monument. Ensuring that you deliver the project within the timeline seems to be a challenge to many managers. In this article, we feature some of the things to consider so that you can run a successful signage project and deliver on time and within the budget.

  1. Involve only the Key Decision Makers

Experience has it that involving many people delays a project. Even when making decisions about signs, it is important you only involve the key decision makers for a shorter implementation period.

  1. Assign a Primary Point of Contact


The signage contractor needs a point of contact who to communicate important information with. It is important that you pick a person who can make important decisions to avoid back and forth of seeking approvals. Having one key person in charge of communications ill keep the project from descending into a bad game of un-replied emails

  1. Ensure a Dedicated Key Person

Do not assign a project to a person who always registers absenteeism. It is important that your signage contractor works with a person who is always available when needed. Therefore, when appointing a contact person, make sure the person commits his or her time on the project. This will facilitate the completion of the project on time and within the budget.

  1. Nail Down the Details During the Beginning of the Project

Signage projects are often incredibly detailed endeavors. Thinking through all the necessary details helps to ensure smooth implementation of the project. To achieve this, determine the goal of the signage project, and classify it as a long-term or a short-term commitment.

  1. Determine the Project Budget and Set it Aside

Budgeting is an important step of any project. It is critical that the business owners set aside the monies to avoid stopping the project that is in the project because of financial problems. Only commit to a project when you have adequate financing or a reliable source of financing.

  1. Come up with a Project Plan

For project success, it is important that you draw a plan. A well-implemented plan guarantees project success while also ensuring all stakeholders involved are available for the project.

Are you looking for a reliable signage contractor to work with? Contact Superior Signs today, for all your signage needs.

Electronic Message Display

Why You need Outdoor Signage for your Business

By | Commercial Signage

Why You need Outdoor Signage for your Business

Starting a new business in 2019? Outdoor signage is a key visual element to ensure you attain great visibility and hence attract your first clients. Outdoor signs aren’t only useful as direction tools, but also an advertisement for your business.

In today’s business world, entrepreneurs tend to focus more on online visibility and forget the importance of placing outdoor signage for your clients. There are a lot of benefits that come with utilizing outdoor signage for small business.

Therefore, for startups and existing businesses focusing on improving their sales numbers in 2019, signage is an absolute investment to consider. In this article, we feature some compelling reasons to consider outdoor business signage.

1. Offers a Year-Round Advertising

Irrespective of the location, the interior or exterior signs work as a year-round advertisement. Outdoor signage is visible 24/7 365 days a year. If strategically placed, signage will let you become visible to your clients while exposing you to prospects. This alone means that business signage is a lasting advertisement worth consideration.

2. It is Cost Effective Marketing Strategy

Business signage is a cost-effective marketing strategy for today’s businesses. A new startup with a limited marketing budget should consider outdoor signage as a strategic marketing strategy that lets your prospects know your presence. Apart from the negligible cost for design and installation, you will enjoy year-round marketing at no extra costs compared to the other marketing strategies. This allows the business to focus on establishment and better production by ensuring effective marketing strategies.

3. Allows you to Practice Differentiation

Custom signs will help you to differentiate your business from the competition. You will have the ability to build a unique brand in the eyes of potential clients. It is important to consider that a sign that stands out is designed beautifully and effectively and otherwise will lose its potential. It is, therefore, important that you consider hiring a professional business signage design company for outstanding signage for your business.

4. Enjoy Increased Brand Exposure

By strategically placing your signage, you are able to maximize brand exposure. Consider that your business signage, if done by a professional, allows you to enjoy differentiation. The second advantage is that you will be able to increase brand exposure letting your company stand out from the crowd. This increases the chances for new customer acquisition as well as increases chances for comeback clients.

Looking for professional business signage designers in Virginia? contact Superior Signs RVA today for outstanding signage designs.

Parallax - Wayfinding

What You Should Know about Wayfinding Signage

By | Commercial Signage

What You Should Know about Wayfinding Signage

Parallax - Wayfinding

Parallax – Wayfinding

Wayfinding signage is the most ignored yet most important signage that companies need. We all have had the experience of entering unfamiliar space and you are left looking for a certain place or room. The common question that comes to mind is who designed these signs?

The design of wayfinding signage is often an unexpected adventure in user experience. In other words, signs need to be clear and strategically placed to ensure a great user experience.


In this article, we shall discuss some good practices when it comes to the design, placement, and maintenance of the wayfinding signage, keep reading to find out more.

1.Ensure Consistency

Often, the wayfinding signage is used when the building has been revamped. That is when you will see the floor under renovation. Of course, this is something that does make sense. However, it is important that you maintain consistency in the placement and design of the signs to be used. Consistency should be used when it comes to choosing the colors and also the placement location for the signs.

2. Wayfinding Signs should be branded

Branding for life is the best philosophy to use when referring to signage. The brand colors, fonts, and design elements are important factors to consider. These will represent an often overlooked opportunity when it comes to advertising your business. ideally, customers will capture the brand often and use it when selecting products. Thus, take the wayfinding signage as a branding opportunity that will also advertise your business.

3. Color Coding is important in Wayfinding signs

Although to many color coding might appear old school, wayfinding trends indicate that using color coding is often a sure bet. Thus, place color-coded and branded signage to ensure easy user experience.

4. Replace Wayfinding Signs when Need Be

Another important consideration is ensuring the wayfinding signage is in place and also in good shape. Is the signage visible, strategically placed and in good shape? Regular maintenance should be done. This will ensure that visitors easily find their way.

Those are some of the important tips to have in mind when it comes to the use of wayfinding signage. Basically, the goal is ensuring that the signage is placed strategically and satisfies the customer experience.

Contact Superior signs today for the best wayfinding signage