Monthly Archives

January 2019


Tips to Keep your Signage Project on Time and on Budget

By | Commercial Signage

Tips to Keep your Signage Project on Time and on Budget

Most business projects do not meet the initial objectives, no matter the magnitude of the project. This also includes setting up business signage or developing an outdoor monument. Ensuring that you deliver the project within the timeline seems to be a challenge to many managers. In this article, we feature some of the things to consider so that you can run a successful signage project and deliver on time and within the budget.

  1. Involve only the Key Decision Makers

Experience has it that involving many people delays a project. Even when making decisions about signs, it is important you only involve the key decision makers for a shorter implementation period.

  1. Assign a Primary Point of Contact


The signage contractor needs a point of contact who to communicate important information with. It is important that you pick a person who can make important decisions to avoid back and forth of seeking approvals. Having one key person in charge of communications ill keep the project from descending into a bad game of un-replied emails

  1. Ensure a Dedicated Key Person

Do not assign a project to a person who always registers absenteeism. It is important that your signage contractor works with a person who is always available when needed. Therefore, when appointing a contact person, make sure the person commits his or her time on the project. This will facilitate the completion of the project on time and within the budget.

  1. Nail Down the Details During the Beginning of the Project

Signage projects are often incredibly detailed endeavors. Thinking through all the necessary details helps to ensure smooth implementation of the project. To achieve this, determine the goal of the signage project, and classify it as a long-term or a short-term commitment.

  1. Determine the Project Budget and Set it Aside

Budgeting is an important step of any project. It is critical that the business owners set aside the monies to avoid stopping the project that is in the project because of financial problems. Only commit to a project when you have adequate financing or a reliable source of financing.

  1. Come up with a Project Plan

For project success, it is important that you draw a plan. A well-implemented plan guarantees project success while also ensuring all stakeholders involved are available for the project.

Are you looking for a reliable signage contractor to work with? Contact Superior Signs today, for all your signage needs.

Electronic Message Display

Why You need Outdoor Signage for your Business

By | Commercial Signage

Why You need Outdoor Signage for your Business

Starting a new business in 2019? Outdoor signage is a key visual element to ensure you attain great visibility and hence attract your first clients. Outdoor signs aren’t only useful as direction tools, but also an advertisement for your business.

In today’s business world, entrepreneurs tend to focus more on online visibility and forget the importance of placing outdoor signage for your clients. There are a lot of benefits that come with utilizing outdoor signage for small business.

Therefore, for startups and existing businesses focusing on improving their sales numbers in 2019, signage is an absolute investment to consider. In this article, we feature some compelling reasons to consider outdoor business signage.

1. Offers a Year-Round Advertising

Irrespective of the location, the interior or exterior signs work as a year-round advertisement. Outdoor signage is visible 24/7 365 days a year. If strategically placed, signage will let you become visible to your clients while exposing you to prospects. This alone means that business signage is a lasting advertisement worth consideration.

2. It is Cost Effective Marketing Strategy

Business signage is a cost-effective marketing strategy for today’s businesses. A new startup with a limited marketing budget should consider outdoor signage as a strategic marketing strategy that lets your prospects know your presence. Apart from the negligible cost for design and installation, you will enjoy year-round marketing at no extra costs compared to the other marketing strategies. This allows the business to focus on establishment and better production by ensuring effective marketing strategies.

3. Allows you to Practice Differentiation

Custom signs will help you to differentiate your business from the competition. You will have the ability to build a unique brand in the eyes of potential clients. It is important to consider that a sign that stands out is designed beautifully and effectively and otherwise will lose its potential. It is, therefore, important that you consider hiring a professional business signage design company for outstanding signage for your business.

4. Enjoy Increased Brand Exposure

By strategically placing your signage, you are able to maximize brand exposure. Consider that your business signage, if done by a professional, allows you to enjoy differentiation. The second advantage is that you will be able to increase brand exposure letting your company stand out from the crowd. This increases the chances for new customer acquisition as well as increases chances for comeback clients.

Looking for professional business signage designers in Virginia? contact Superior Signs RVA today for outstanding signage designs.