Monthly Archives

August 2018

Tips For Coming up with Signage that Attract Customers Attention

By | Commercial Signage

Tips For Coming up with Signage that Attracts Customers Attention

Hardee's Charbroiled ThickburgersWe are living in a technology-centric high paced world where we are often talking about advertisements, online marketing, and mobile marketing as the sales drivers. When it comes to grabbing the attention of people, most companies are using old-fashioned signs as their best bet. For many small business owners, in-store signs and graphics serve as the best effective method for attracting new customers. Whatever your preference when it comes to attracting customers, a good signage that is designed to have a significant influence will go a long way in helping your business. Here are some top tips for designing outdoor signage that will attract the attention of customers.

  1. Compelling colors

The choice of color when it comes to signage plays a huge part. Often, the color will help to convey your brand’s identity. Think of big companies like Subaru and Coca-Cola.  These companies have settled on a wise choice of color when it comes to branding. Through an effective choice of colors, your company will be able to be easily recognized by customers. Use trendy colors that will capture the attention of the customers.

  1. Be Aware of Contrast for Readability

The contrast used in signage helps to determine the signs readability. Ideally, contrast is a serious factor for an engaging sign. Most outdoor signs include text or graphics in the foreground. The contrast used in these signs will be critical in attracting the viewer’s attention. For instance, you might consider using a dark color on a light background. This can be white on a blue background or black on a white one.

  1. Remember the Font Size Matters

The larger the letters you use, the easier it will be to read your signage. This is critical when coming up with roadside signage where the readers are at a significant distance. Using small fonts makes it difficult for the readers who are trying to read the signs from a distance.

  1. The First Impression Matters

If you want to thrive in the business world, then you ought to be careful when it comes to creating the first impression. You should focus on pulling the first shot and passing the intended message immediately a viewer has a glance at the signage.

With the above signs design tips, you are guaranteed you are a step ahead when it comes to beating your competitors.

For the best signage designs contact superiorsignsrva.com

What You Should Know About Signage Maintenance

By | Commercial Signage

What You Should Know About Signage Maintenance

ManufacturingThe exterior signs serve an incredibly important role in your business. With an eye-popping signage, you are sure that you are making your business more visible and more attractive to the potential customers including the passersby.  However, like all other strategic assets, you ought to make sure you are taking good care of the exterior signs. Therefore, it is important to make sure you are taking good care of the business signage.

The custom outdoor signs serve as monuments and therefore investing in their maintenance is very important. In this article, we will feature the signage maintenance tips for your business. Keep reading to find out what you should do and what you should not do when it comes to business signage maintenance.

  1. Ensure the Outdoor signs are kept optimally clean

Keeping the outdoor signs optimally clean is a top secret when it comes to maintenance of the signage. Therefore, it is important to make sure you schedule for the cleaning of the outdoor signs and keep the signs free from dirt, grime and also rust. Some signs can be cleaned using a simple cleaner. However, for cleaning of some signs you might need to seek professional help. For instance, for some signs, you might be required to use a low pressure and low-temperature water when cleaning the sign.

  1. Hire a reputable signage maintenance company

A professional signage company will offer you the required assistance when it comes to maintenance of the signage.  Therefore it is important that you carefully select the professional signage maintenance company. Traces of cracking and peeling of the exterior signs should be handled by a professional company with experience. This ensures that all the signs are in good condition and therefore your business will have an outstanding appeal.

  1. Apply Protective Coating to the Signage

The signage material should be coated to ensure it is easy to clean and make the maintenance easier. Before the signage is designed, the material should have an undercoat, and then you need to apply an additional coat on which the signage will be done.  This protective coat helps to ensure the signage will last for a long time.

  1. Add a Shade Over the Business Exterior signs

It is important to ensure that you have added a shade over the business sign. The shade helps to elongate the life of the business sign by protecting it from sun and rain. The harsh weather conditions will damage your roof. It might seem to be expensive but it is an investment that pays off in the long run.

The maintenance of your business signage is an important investment. You ought to make sure that the signs are looking good always and that they are visible.

For the best professional signage maintenance, contact superiorsignsrva.com/.