Monthly Archives

June 2018

Superior Signs, Suntrust

Reasons Why Digital Signage is becoming the Hype Today for Businesses

By | Commercial Signage

Reasons Why Digital Signage is becoming the Hype Today for Businesses

Superior Signs, SuntrustThe digital signage is becoming a very popular aspect in businesses today. If you have been to most airports, you will realize that many businesses are putting up digital signs. This shows that there is something attractive particularly to the digital signage for advertising. Therefore, it is probably important that you invest in digital signs which have become the hype for businesses today.

In this article, we feature some of the reasons why businesses seem to shift to the digital signage. Therefore, if you have been thinking of making a move to the digital signage, then here are some of the things you should think about. Keep reading to find out.

The digital signs are a Great Way to Advertise Your Business

Businesses are finding the digital signs to be the best way of advertising their services to clients. Actually, when it comes to advertising, these colorful digital signs are a great way of engaging the customers. Imagine a huge digital sign placed in front of the checkout lobby at the airport. It becomes a center of attraction for those checking out and immediately after clearing up at the checkout desk. Therefore advertising on digital signs is one of the best ways of engaging your clients. These digital signs grab the attention of potential customers in a big way.

They are Effective for Scheduling and Sharing Information

Back to our airport example, you will also realize that the digital signs are commonly used to display flight scheduling and share information about flight delays. It is not by chance, it happens because they are effective when it comes to relaying this kind of information. The same would apply to a business that wants to share a lot of their information with a business. This is particularly in businesses where there are several changes taking place often. The digital signs provide a clean schedule for sharing information since they are easily cleaned, and hence people can read and comprehend the information.

They add an Entertaining Element

Want to attract more attention to your signage? Add some entertaining element to the advert. By adding some entertainment, you will be able to attract more attention to the advert. This ability to add an entertaining element to signage is done very well when using digital signs. This is because the digital signs allow you to add some exciting videos, use nice fonts and several other factors including sound.

Environmental Friendly and Cheap Maintenance

The digital signs are cheap to maintain since they just need some dusting. This is unlike the other analog signs that you will have to keep painting to attract the attention of people. When it comes to keeping the environment clean, the digital signs are better since they can be used over and over again. For those using the synthetic material for signage, these can only be reused a number of times. Once disposed of, they take longer to decay.

Would you like to start using digital signage? Contact today for the best digital signage.

Why Business Signage is the Best Marketing Strategy For Your Business

By | Commercial Signage

Why Business Signage is the Best Marketing Strategy For Your Business

Sona Bank monument
Nowadays, companies are facing more competition and therefore running a successful business depends on a number of actionable strategies. The first action that you ought to think of is ensuring that your business has a good signage. In the competitive environment, the only way customers can identify you from the rest of your competitors is through a decent modern day signage. In this article, we share some of the reasons why businesses should invest in a good signage.

To Increase the Brand Exposure

Think of the customers purchasing journey. In most cases, it begins by being aware of the existence of certain products. Basically, your customers will not think of your business if you don’t let them know that you exist. The best approach is taking on signage as a marketing strategy. As businesses adapt to digital marketing, they seem to have forgotten they need to attract the foot traffic as well. Ideally, the same way you are publishing blogs so that you will be easily found online, the same way you need to have your signage placed strategically to direct the foot traffic to your business. Therefore, don’t think of signage as a waste of your monies. Instead, focus on the potential that signage offers your business. With proper signage, you will be able to attract more clients since they are aware of your existence.

Signage Differentiates You from the Rest

Did you know that differentiation is one of the most important strategies in marketing? Ideally, organizations ought to ensure they help their customers to differentiate them from their competitors. A customized signage will help your business differentiate itself from the competitors. However, of utmost importance is the ability to differentiate your business by having a sign that stands out from the rest. Therefore, you need to approach a custom sign specialist who is not short of ideas. Through coming up with customized signs it becomes easier to differentiate yourself from the competitors.

Signage is Cost Effective Advertisement

Every day, it becomes important to advertise your business. Through advertisements, it is the only way to become recognized. However, everyday adverts become expensive and hence eat up on your business profits. However, a custom signage will serve you for years and so you save the everyday cost of advertising. Therefore, businesses should make sure that they invest in signage which is an effective method for advertising their business.
Consistent and clear professional use of signage offers a good return for your business. Ideally, every business that invests in proper signage will benefit from the above advantages of signage. Is your business ready for signage as an effective way to advertise and increase brand awareness?

Reach out to today for the best signage in VA.

marcos pizza

The Recent Trends in Signage Industry

By | Commercial Signage


The Recent Trends in Signage Industry

The signage industry has seen several innovations in the recent years. These innovations are mostly oriented towards the needs of the customers. Ideally, customers are no longer satisfied with the traditional business models and therefore they are always looking for something different. Therefore the signage industry is taking shape as new trends become common. In this article, we feature the current trends in the signage industry. Therefore keep reading to find the latest trends that customers continue to adapt.

The Indoor Signs Are Becoming Popular

Business owners are diversifying from the transparent outdoor signs that have been used for years and adapting indoor signs targeting the customers that are already on the premises. Take a walk around most of the stalls in shopping malls and you will discover that featured products are being advertised using the indoor signs. This includes the sale signs, the directional signs leading people to departments and interior signs that tell the people where to buy different products.

The Materials Used for Signage are Changing

As technological advancements continue to take shape, we have also seen advancements in the materials that are used to make signage. The signage companies are shifting towards eco-friendly materials that are presented on high technology surfaces. Combined with the latest technology, the quality is outstanding.

Slim Looking Digital Screens Are Being Adapted

The signage industry is adapting slimmer screens through the use of digital technology. These not only standout when it comes to selling your business, they are also easily customizable in the future. The slim looking digital screens convey messages well and end up sticking in customers mind since they are attractive. The digital screens can be changed to match the way the surrounding environment looks.

Personalization and Interactivity are Becoming Point of Attraction

Through the use of digital technology, the screens in use allow greater personalization just as illustrated above. In addition, these screens are enabling interactivity as customers are able to interact with the signs and also the products advertised. Therefore these are signs that are much more common in digital kiosks and the video walls.

These are the most common trends in the signage industry today. To ensure your business keeps pace with the latest trends in the signage industry, contact