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May 2018

Superior Signs, Fonts andBranding, WCGreer

The Different Types of Business Signage You Need To Know About

By | Commercial Signage

The Different Types of Business Signage You Need To Know About

Signs serve as a silent salesperson to a business. Therefore it is important that your business invests in signage. Above all, choosing the right signage should be prioritized. Therefore, it is important for businesses to set standards before deploying signage. These standards will ensure that your business adapts signage that will match the color code of the company, will have high visibility, and pass the message as required. Like employees, signs should be given on the job tasks so as to ensure they serve the intended purpose. To ensure the chosen signage meets the required standards, you ought to make sure you know the various types of signage and the purpose that they serve. In this article, we focus on educating you about the various types of signs.

  1. The Outdoor Signs

In any physical retail business, the outdoor signage is regarded as the most important.  Consider that the outdoor signs direct your customers to your business.  This is what creates the first impression when new customers are looking for your location. Therefore, it is important to ensure that right from the design your outdoor signage is done perfectly.

Make sure that your outdoor sign will announce who you are and what you do. The signs should draw in customers to your business and create demand for the services or the goods you are selling! Therefore, to ensure the people who have passed your store severally in the past find your location, you should ensure a proper design. The outdoor sign should be branded effectively so as to attract attention from new and existing clients.

  1. The Informational Signage

These are the signs that are also referred to as departmental, directional, and organizational or wayfinding signs.  The directional signage serves to help your clients navigate your space easily. This is when they are placed at passages, or when placed around your business premises. These are the signs that you would want to have placed next to your doorway for the customers to easily find where to seek certain services. Being self-explanatory, these signs will tell your clients the side they need to go when seeking services.

  1. The Persuasive Signage

These are signs that are meant to persuade your customers and influence their purchasing behavior. Therefore, the persuasive signage should be designed differently from the other signs. Basically, these are signs that advertise a particular product and are meant for promotional purposes. They are used mostly by the marketers to improve interactivity with unnoticed products.  The persuasive signs should, therefore, be witty and eye-catching to serve the right purpose.

Key Takeaways

These are the main types of signage that can be used by businesses. They should, therefore, be carefully selected to make sure the business achieves the targeted reason for the placement of the signs. Before you hire a company for your business signage, make sure you have a properly designed reason why the signage should be placed.

Contact Superior Signs today for the best business signage.

chancellor center LED display

Factors to Consider When Choosing Appropriate Signage

By | Commercial Signage

Factors to Consider When Choosing Appropriate Signage


For any business, it is important to invest in branding. To get the brand known to your potential clients, you have to make sure you use signage appropriately. Business signage refers to the use of exterior and internal signs to ensure customers identify your brand easily. Consider a new company that has just launched in Virginia and wants to get noticed easily. Just opening your doors is not enough. You might also consider making it mandatory for your staff to wear the branded uniform daily. This also is not enough to make your business known. Exterior signage and interior business signage is the ultimate price that every business must invest in.

Exterior signage refers to the placement of signs outdoors. You have probably come across many exterior signs showing where a business is located. These are placed on the outdoors and others are placed by the roadside. These are what we refer to as exterior signs. The interior signs are placed indoors. Most businesses will place exterior signs and interior signs to maximize the potential of business signage in marketing.
Before you invest in business signage, you need to consider various factors. In this article, we will also explain some of the factors to put into consideration when you want to invest in signage. Through following these guidelines, you will be assured that you will get the most from your business signage.

Ensure you Keep Signage Simple

One of the golden rules that you need to follow is to make sure that your signage is as simple as possible. Ideally, a simple sign gives information on your business without boring the people who come across the sign. A sign should not be complicated making it very difficult for customers to understand the information.

Choose Colors Wisely

You have to make sure that the color combination is chosen wisely. Note that colors will affect the visibility of your business signage. In this regard, you have to make sure that the background color used makes it easy for clients to read the sign.

Choose the Right Wording

The signage will be the first one to welcome clients to your business. Offensive wording will pass a wrong message to the clients. Therefore, it is important that you choose words that will communicate the right message to the clients. Otherwise, you will pass the wrong message affecting your business.

Choose the Location Wisely

You should make sure the business signage is located where people will easily see the sign. If your signage is covered by bushes or you place it where other signs cover it, you will not be visible and therefore the signage will not serve the right purpose.
These are the critical factors that you should always consider when designing the business signage. In addition, it is always important that you seek expert advice when it comes to business signage. Contact Superior Signs today for the best signage in Virginia.