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March 2018

Superior Signs, Appomattox River Trail

Questions To Ask While Budgeting Signage

By | Commercial Signage

Signages, especially digital signages, are becoming the norm for most competitive businesses in their efforts to win over customers. Companies lay themselves out to ensure that their signs stand out, and rightly so. After all, a signage is often the face of a company. But, it comes at an expense, which can potentially thwart the best-laid plans. What makes budgeting tricky in the world of signs is the absence of established guidelines. Every project is different in terms of size, scope and audience, and it is difficult to work out costs before considering certain factors. Chalking out these details will help you plan ahead and manage finances.

What type of signage are you installing?

The biggest decision you will make before you take on a signage project is whether you want to display it indoors or outdoors. Each kind of sign serves its own purpose and requires a different creative approach.

Indoor signage is typically aimed at grabbing the attention of consumers inside a store or within the premises of a company. Most brands use indoor signs to highlight certain products or communicate with customers. Their positioning has to be worked out meticulously to maximize their effectiveness in driving foot traffic or directing customers to particular areas. On the other hand, outdoor signs are all about outreach and brand recognition. They are primarily aimed at potential customers that the company wants to attract. So, an outdoor sign has to stand out in order to achieve its desired result. These signs vary in cost depending on their location and positioning. Indoor signs tend to cost less than their outdoor counterparts primarily because they are typically easier to install. Besides, indoor signage is low-maintenance since it isn’t exposed to the same environmental wear and tear as outdoor signage. Like anything else, the type of signage will help you determine the cost.

What is the size of your signage?

The size of your signage project is another key determinant of how expensive it will eventually pan out to be. It is generally safe to assume that a larger signage will require more material and equipment raising the expenses. However, it might be useful to keep in mind that you are more likely to get a better cost per unit for any material if you buy larger amounts.

But, larger signs also present bigger installation challenges than smaller ones. They require greater effort to transport and set up, both of which usually cost extra. So, think of the size as a major factor while budgeting for a signage.

Which material will be used?

Aluminum and plastic are generally at the heart of signage fabrication, but several other materials serve in supporting roles. Additionally, in the face of fierce competition from rival brands, companies are starting to opt for high-end materials to accessorize their innovative designs. Other special materials are sometimes required to uphold certain aspects of the brand aesthetic as well. In terms of cost, uncommon and high-end materials are expensive for two reasons: they are not readily available, and they need special equipment to handle. Before you get too creative with your signage make sure you understand the budgeting features.

How will you design the signage?

It is pretty logical to assume that more complicated signage designs will end up costing more. Generally, the central component of a sign is what it reads. The number of letters that need to go on to your sign is a key component in dictating how much it will cost you. Similarly, the intended lifespan of your signage will determine how much you want to spend on it. Short-term promotional or advertising signs can be created without focusing too much on its durability. Alternatively long-term displays require a bit more budget. Be smart with your design to maximize your spending.

Signs that are bedecked with lights cost more than those that don’t add to the electricity bill. Most electronic signs or billboards use fluorescent tubes or LED lighting, which also require regular upkeep and replacement. Neon-lighted signs are also rampant today, owing to their aesthetic appeal. But like most high-end materials, neon lights aren’t cheap.

Ask yourself these questions and help yourself set our a reasonable budget for your signage.