Commercial Signage

chancellor center LED display

Factors to Consider When Choosing Appropriate Signage

By | Commercial Signage

Factors to Consider When Choosing Appropriate Signage


For any business, it is important to invest in branding. To get the brand known to your potential clients, you have to make sure you use signage appropriately. Business signage refers to the use of exterior and internal signs to ensure customers identify your brand easily. Consider a new company that has just launched in Virginia and wants to get noticed easily. Just opening your doors is not enough. You might also consider making it mandatory for your staff to wear the branded uniform daily. This also is not enough to make your business known. Exterior signage and interior business signage is the ultimate price that every business must invest in.

Exterior signage refers to the placement of signs outdoors. You have probably come across many exterior signs showing where a business is located. These are placed on the outdoors and others are placed by the roadside. These are what we refer to as exterior signs. The interior signs are placed indoors. Most businesses will place exterior signs and interior signs to maximize the potential of business signage in marketing.
Before you invest in business signage, you need to consider various factors. In this article, we will also explain some of the factors to put into consideration when you want to invest in signage. Through following these guidelines, you will be assured that you will get the most from your business signage.

Ensure you Keep Signage Simple

One of the golden rules that you need to follow is to make sure that your signage is as simple as possible. Ideally, a simple sign gives information on your business without boring the people who come across the sign. A sign should not be complicated making it very difficult for customers to understand the information.

Choose Colors Wisely

You have to make sure that the color combination is chosen wisely. Note that colors will affect the visibility of your business signage. In this regard, you have to make sure that the background color used makes it easy for clients to read the sign.

Choose the Right Wording

The signage will be the first one to welcome clients to your business. Offensive wording will pass a wrong message to the clients. Therefore, it is important that you choose words that will communicate the right message to the clients. Otherwise, you will pass the wrong message affecting your business.

Choose the Location Wisely

You should make sure the business signage is located where people will easily see the sign. If your signage is covered by bushes or you place it where other signs cover it, you will not be visible and therefore the signage will not serve the right purpose.
These are the critical factors that you should always consider when designing the business signage. In addition, it is always important that you seek expert advice when it comes to business signage. Contact Superior Signs today for the best signage in Virginia.

subaru building signs freestanding sign

Tips on How to Come Up With the Best Exterior Custom Signs for Your Company

By | Commercial Signage

Tips on How to Come Up With the Best Exterior Custom Signs for Your Company

subaru building signs freestanding sign

Companies will use exterior custom signs to show the directions to their customers so as to make it easy to be found. Therefore it is important to give your best when designing outdoor signs so that they can serve the purpose. So what exactly should you look out for when approving routed signs that should be used? Here are some of the tips to have in mind when sourcing exterior custom signs.

Make Sure the Designer Uses Fonts That Are Easy To Ready

The outdoor signs should be easy to read to serve the purpose. One of the main factors contributing to readability is the size and type of font used. Some fonts design will make your routed signs unreadable and therefore the sign fails to meet the expectation. You end up spending more on designing another sandblasted sign because the first one is useless. Remember that even at night the customers also need to see the signs as they drive around. Therefore the color of the font contributes to this ability by being able to reflect back and hence your outdoor sign is read.

Consider Adding a Compelling Reason on Your Exterior Custom Signs

Adding a reason why the customer should buy from you, will impact the customer’s decision. Therefore you should instruct the designer of your routed sign on the best message that should be added to the sign. Something like your company vision towards the customer’s satisfaction could be a compelling sign. On the message add some personalization using the words “your” or “you” among others. This makes the customer feel like the company has really designed the best product for their needs.

Not Too Short and Not Too Long

The exterior custom signs should have a message that is read simply clearly and passes the message instantly. Therefore don’t make it too short such that the customer can’t figure out what you mean, and don’t make it an essay. You might wonder how short is too short and vice versa, but really what we mean here is that customers should easily recognize you.

Test Before Implementing

This is where companies will fail the test, especially when buying sandblasted signs. You should ask the designer to place the sign somewhere you can test it before paying for it. It really shouldn’t be hard as it may sound because some designers (The best designers) will have a sample for you to test so that you can actually say whether you want the same design or a modified one. Therefore next time you are designing an exterior custom sign be sure to buy one that you have tested and agree that it will serve the purpose. How else would you be able to notice unreadable sign without testing?

Our outdoor sign designer will advise you on the best designs, the shortcomings of any one of the designs and the best designs for your need.

Contact us today for expert advice when it comes to the best custom exterior signs.



Superior Signs, Suntrust

Top Reasons Why Your Business Should Invest In Outdoor Signs

By | Commercial Signage

In the age of digital media, it can be easy to feel as if there is no room for non-digital approaches anymore. And you wouldn’t be entirely wrong. Digitization has indeed taken over most industries, and traditional methodology is slowly giving in. There are exceptions, however. The outdoor signage industry is a prime example. The age-old practice of using signage for advertising and promotion remains the most useful and productive tool in gaining traction among a wide range of audiences. Every competitive business invests in outdoor display because they know it is indispensable. The moment you are off the boards, you are forgotten.

Business Location

With outdoor signs, location is paramount. If you are a new business trying to bring in customers, there is nothing more important than being noticeable. People on the road often tend to make spontaneous decisions based on what they perceive to be the most appealing option. Consumers are also usually looking for newer options and local businesses. As a company, this is where your outdoor displays will come into action. The most clearly visible, inviting sign will most likely win here. However, you also need to keep in mind that the content of your display is relevant to and sentient of the location and its population. There is nothing that can backfire like an ill-placed message.

Business Visibility

Outdoor signage is also usually unavoidable for passers-by. With proper implementation and positioning of your signage, you ensure that people are constantly reminded of your business without any additional effort. Hotel billboards on highways are the perfect example of this. By placing visible displays along the road, hotels make sure that drivers have no choice but to unwittingly participate in their marketing campaign.

Business Reach

While outdoor signage is aimed at and caters to a wider audience than indoor signage, it also does pose greater construction and installation challenges. One of the major arguments among the skeptics might be the exposure to environmental damage that outdoor signs are subject to. Signage that is out in the open has to endure everything from dust to blizzards. Such exposure means outdoor signs tend to fade in color or lose their readability over time, which calls for constant attention and repair work. After all, no consumer is ever won over with old, tattered displays. Similarly, outdoor signs also take a bit of effort to replace or update.

Yes, outdoor signage demands a bit of maintenance. But the situation isn’t all bleak. In fact, things are only on the up. With constantly improving technology, signage has seen major improvements in the recent years. Most displays today are specially designed to retain visibility even when exposed to sunlight. Modern signs are also built to withstand harm from sun rays as well as unfavorable weather. Moreover, access to easier, more efficient outdoor technology has meant that outdoor signage is no longer unreasonably expensive.

Despite its logistical challenges, outdoor signage is yet to be knocked off its perched in the world of marketing. All things considered, investing in outdoor displays is still an absolute no-brainer.

Superior Signs, Fonts andBranding, WCGreer

Fonts and Branding

By | Commercial Signage

Fonts are generally the most central element of a sign. Most signs rely on their textual component to communicate messages to audiences. So, naturally, when you begin designing a signage project, one of the first decisions you make is the type of font to use. We might not always realize it, but this decision can often prove to be the difference between success and failure.

Each font has its own distinct personality or tone, and there is no font that fits every occasion. Certain fonts work better for large displays and billboards while some might be better-suited for smaller indoor signs. There are also fonts that you would never imagine putting on signs. Let’s discuss the particulars of why font deserves the attention that we might not always give it.

Effective communication In Signage

In a marketing world characterized by cut-throat competition between brands, getting through to customers is no easy task. Consumers have plenty of options, and the onus is on the company to draw people in. The need for businesses to be detail-focused is greater than ever, which calls for them to leverage all the weapons in their arsenal. Font is an important tool here. The font usually ends up being the biggest determinant of how successful displays are in conveying their intended messages. The right font will facilitate easy reading and discerning of a message, which naturally boosts its effectiveness. In contrast, the wrong font can easily keep potential customers from comprehending the message.
Font type and design works in a very subtle, subliminal manner. It directly influences how people read, understand and view text. Consumers form their judgement based on how they perceive the message on a company’s signage. Fonts trigger associations and memories, which might aid or derail your cause depending on how and where you use them. Additionally, they project a range of emotions through their style, design and shape. When done right, they have the power to create a sense of trust or subliminally reinforce the consumer’s confidence in your message.

Consistency in Branding

Careful planning for fonts can go a long way in maintaining a brand’s image. Fonts are naturally at the heart of any signage, and massively impact the effectiveness of the overall project. The fonts used on a sign along with the colors on it are instrumental in ensuring image consistency. It is important for a brand to stick with fonts that reflect the brand’s persona. Typically, companies stick with similar, if not the same, font for a long time. Changing the central font too often risks confusing your audience or worse, annoying them.

Sign Aesthetics

Your signs are definitely like sale representatives: they promote, they sell and they bring in new customers. However, unlike their human counterparts, signs only have a couple of moments to impress. People rarely spend more than a few seconds looking at a sign. The real test of a sign is how effectively it can convey a message in those precious seconds. Ultimately, a sign is only as engaging as its message is.

Readibility is undoubtedly key to a sign’s efficacy, but an indispensable complement is its aesthetic appeal. People are naturally attracted to displays that are easy on the eye, and good-looking fonts make for good-looking signs. However, simply choosing the right type of font isn’t enough. The correct choice of font requires support from its color, size and positioning in order to be pleasant to look at.


Superior Signs, Appomattox River Trail

Questions To Ask While Budgeting Signage

By | Commercial Signage

Signages, especially digital signages, are becoming the norm for most competitive businesses in their efforts to win over customers. Companies lay themselves out to ensure that their signs stand out, and rightly so. After all, a signage is often the face of a company. But, it comes at an expense, which can potentially thwart the best-laid plans. What makes budgeting tricky in the world of signs is the absence of established guidelines. Every project is different in terms of size, scope and audience, and it is difficult to work out costs before considering certain factors. Chalking out these details will help you plan ahead and manage finances.

What type of signage are you installing?

The biggest decision you will make before you take on a signage project is whether you want to display it indoors or outdoors. Each kind of sign serves its own purpose and requires a different creative approach.

Indoor signage is typically aimed at grabbing the attention of consumers inside a store or within the premises of a company. Most brands use indoor signs to highlight certain products or communicate with customers. Their positioning has to be worked out meticulously to maximize their effectiveness in driving foot traffic or directing customers to particular areas. On the other hand, outdoor signs are all about outreach and brand recognition. They are primarily aimed at potential customers that the company wants to attract. So, an outdoor sign has to stand out in order to achieve its desired result. These signs vary in cost depending on their location and positioning. Indoor signs tend to cost less than their outdoor counterparts primarily because they are typically easier to install. Besides, indoor signage is low-maintenance since it isn’t exposed to the same environmental wear and tear as outdoor signage. Like anything else, the type of signage will help you determine the cost.

What is the size of your signage?

The size of your signage project is another key determinant of how expensive it will eventually pan out to be. It is generally safe to assume that a larger signage will require more material and equipment raising the expenses. However, it might be useful to keep in mind that you are more likely to get a better cost per unit for any material if you buy larger amounts.

But, larger signs also present bigger installation challenges than smaller ones. They require greater effort to transport and set up, both of which usually cost extra. So, think of the size as a major factor while budgeting for a signage.

Which material will be used?

Aluminum and plastic are generally at the heart of signage fabrication, but several other materials serve in supporting roles. Additionally, in the face of fierce competition from rival brands, companies are starting to opt for high-end materials to accessorize their innovative designs. Other special materials are sometimes required to uphold certain aspects of the brand aesthetic as well. In terms of cost, uncommon and high-end materials are expensive for two reasons: they are not readily available, and they need special equipment to handle. Before you get too creative with your signage make sure you understand the budgeting features.

How will you design the signage?

It is pretty logical to assume that more complicated signage designs will end up costing more. Generally, the central component of a sign is what it reads. The number of letters that need to go on to your sign is a key component in dictating how much it will cost you. Similarly, the intended lifespan of your signage will determine how much you want to spend on it. Short-term promotional or advertising signs can be created without focusing too much on its durability. Alternatively long-term displays require a bit more budget. Be smart with your design to maximize your spending.

Signs that are bedecked with lights cost more than those that don’t add to the electricity bill. Most electronic signs or billboards use fluorescent tubes or LED lighting, which also require regular upkeep and replacement. Neon-lighted signs are also rampant today, owing to their aesthetic appeal. But like most high-end materials, neon lights aren’t cheap.

Ask yourself these questions and help yourself set our a reasonable budget for your signage.