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Tips to make your company stand out on a Monument Sign

By | Commercial Signage

Tips to make your company stand out on a Monument Sign

Terraza Monument
Are you looking for top tips to make your company stand out on a monument sign? These are the signs placed in malls and various business centers. If your business is located within a busy business center, getting clients to walk into your business is not as easy as it might sound. The secret begins by designing the best monument signs so as to let your business stand out. Here are some tips for monument signage designing that will help place your business on the limelight.

1. Simplicity is Key

We can’t overstress this fact anymore!. When designing your monument sign, you should be looking at establishing a signage that is simple to read and visible from far. This might sound confusing, but then you are looking for a signage that will help the business be easily recognizable. Most of the customers are spoilt of choice and adding a complicated signage will work against you.

2. Add Best Contrasting Colors

High contrast colors and images get a lot of attention from the onlookers. These will entice the eyes naturally and are also visible easily from a distance. Using darker colors like black or dark green and light colors like white is highly recommended.

3. Hire a Professional to Design the Monument Signs

Professional monument sign designers will help your business stand out on monument signs. Basically, this is a highly trained professional who will try everything to ensure your business name shines up there. The professionals know the best contrasting to use and also will advise you on best visible or easily recognizable fonts to use.

4. Pay attention to Size and Position

Size and position of the sign go along way in the quest of making it more effective. Ensure that you position the signage strategically such that it is viewable by as many persons as necessarily possible. The ultimate goal should be channeled towards ensuring your business is visible.

5. Mind the Signs Around

Where will the signage be located in relation to the other signs? You are looking to stand out on the monument signs. If other signs around are similar in terms of color size and also shape, it is best using different colors so that you can stand out. Thus, you might want to talk to the signage designer to include different fonts and designs to ensure your signage stands out from the rest.

Looking for the best signage designers in Virginia? Contact Superior signs in Virginia for the best-designed monument signs for your business. Our prices are pocket-friendly and we deliver the best signs for business and other organizations in Virginia. Call us today!

Restaurant Sign

Electrical Signage Maintenance Tips

By | Commercial Signage

Electrical Signage Maintenance Tips

Restaurant SignA company signage should be repaired in case of any major or minor damages. Your signage company also needs to take your facilities manager through a list of sign maintenance do`s and don’ts. To avoid unnecessary expenses due to serious damages, you will want to follow the following electrical signage maintenance tips. The tips listed below acts as a quick and effective guide to take care of your business signage.

  1. Ensure the Electrical signs are Cleaned Up

Your signage company or the signs maintenance company needs to come and have a look at the electrical signage. This creates an opportunity for the company to open up the body of the electrical signage and see or check what is inside the body. In most cases, the signage will have insects, debris and dirt that cause damage to the equipment. This is by covering the signage and in some instances results to dirt that covers the letters. Thus, the electrical signs need to be cleaned to avoid causing damage as a result of standing water or dust.

  1. Change the Burned-Out Lights

All the lighting in the exterior business signs should be working to ensure the visibility of the signs. That is why it is necessary ensuring that the burned out lights placed inside the body or within the electrical sign.

  1. Place a Shade over the Electrical Signs

The electrical signs should be protected using a shade that shouldn’t cover the letters or the signage parts. The shade also protects the signage from fading out and at the same time ensures the harsh weather conditions will not damage the signage. This can cost you much more money upfront, but it also is an investment worth protecting. The protection should be considered as a roof over the electrical sign.

  1. Ensure a Strong Foundation

It is important that you check for dirt and water that stands near the signage foundation. There should also be proper drainage near the sign and you need to check to ensure it is working. You might want to add a trench near the signage to ensure that the foundation will not be at risk of flooded water.

  1. Ensure the Signage is Made Using High-Quality Materials

If you are in the DIY signs, it is important that you ensure the signs are made of high-quality materials. The exterior and the interior panel of the sign should be made of high-quality materials. Use oil-based or the polyurethane paints for the signage panel and solid color stains for the posts. This protects the signage from damages and prevents fading out ensuring the signage is visible.

Those are some of the best maintenance tips for your electrical signs. Are you looking for the best signage maintenance company?  Contact  for the best signage maintenance services.

Monument Sign

Tips for Coming Up With The Best Digital Signage

By | Commercial Signage

Tips for Coming Up With The Best Digital Signage

Channel LetteringWhen it comes to capturing the attention of your customers, the old-fashioned approach still carries the day. This is despite the digital wave that has taken the marketing industry by storm. Marketers are looking for the best approach to ensure that they are able to noticeable by customers. On that note, we might not ignore digital signage as it is one of the best signage and most common in today’ business marketing ventures. The digital signage and the corresponding digital signage software’s have opened up unlimited opportunities for the marketers. In this article, we feature some of the best tips that will help to ensure you have compelling digital signage for your business.

  1. Compelling Color Matters

When we talk of signs, color plays a critical role in coming up with a well-designed color. Think of Coke and McDonald as the example brands that have used colors as a branding technique. Coke uses red while McDonald uses yellow.   Studies by branding experts have shown that about 80% of the recognition of a trademark have something to do with color used. Using trendy colors on your digital signage is a critical factor to ensure you are noticeable. Business owners will use colors to convey their personality through the signs and hence attracting clients. However, when choosing the color for your digital signage, it is important ensuring that longevity is taken into consideration.

  1. Contrast the Color for Readability

Contrasting will determine the readability of the signs. A signs contrast will definitely determine the readability of the signs you are using. It is, therefore, a critical factor when you are coming up with the digital signage. Most signs will include text and images. The contrast used on these two will determine the viewability of the signage. You might consider a dark color on a light background.

  1. The Size is also a Critical Factor

Simply put, the larger the letter, the easier it is to read. This is especially important when you are placing the digital signage on a busy roadside. It helps to ensure the signage is easily read even when the reader is at a significant distance. The digital signage should therefore be sizeable and easy to read from a distance.

With the above tips on digital signage, you will be able to achieve success with digital signage. Make sure that you hire a reputable signage company when coming up with signage. Contact today for the best digital signage.

Tips For Coming up with Signage that Attract Customers Attention

By | Commercial Signage

Tips For Coming up with Signage that Attracts Customers Attention

Hardee's Charbroiled ThickburgersWe are living in a technology-centric high paced world where we are often talking about advertisements, online marketing, and mobile marketing as the sales drivers. When it comes to grabbing the attention of people, most companies are using old-fashioned signs as their best bet. For many small business owners, in-store signs and graphics serve as the best effective method for attracting new customers. Whatever your preference when it comes to attracting customers, a good signage that is designed to have a significant influence will go a long way in helping your business. Here are some top tips for designing outdoor signage that will attract the attention of customers.

  1. Compelling colors

The choice of color when it comes to signage plays a huge part. Often, the color will help to convey your brand’s identity. Think of big companies like Subaru and Coca-Cola.  These companies have settled on a wise choice of color when it comes to branding. Through an effective choice of colors, your company will be able to be easily recognized by customers. Use trendy colors that will capture the attention of the customers.

  1. Be Aware of Contrast for Readability

The contrast used in signage helps to determine the signs readability. Ideally, contrast is a serious factor for an engaging sign. Most outdoor signs include text or graphics in the foreground. The contrast used in these signs will be critical in attracting the viewer’s attention. For instance, you might consider using a dark color on a light background. This can be white on a blue background or black on a white one.

  1. Remember the Font Size Matters

The larger the letters you use, the easier it will be to read your signage. This is critical when coming up with roadside signage where the readers are at a significant distance. Using small fonts makes it difficult for the readers who are trying to read the signs from a distance.

  1. The First Impression Matters

If you want to thrive in the business world, then you ought to be careful when it comes to creating the first impression. You should focus on pulling the first shot and passing the intended message immediately a viewer has a glance at the signage.

With the above signs design tips, you are guaranteed you are a step ahead when it comes to beating your competitors.

For the best signage designs contact

What You Should Know About Signage Maintenance

By | Commercial Signage

What You Should Know About Signage Maintenance

ManufacturingThe exterior signs serve an incredibly important role in your business. With an eye-popping signage, you are sure that you are making your business more visible and more attractive to the potential customers including the passersby.  However, like all other strategic assets, you ought to make sure you are taking good care of the exterior signs. Therefore, it is important to make sure you are taking good care of the business signage.

The custom outdoor signs serve as monuments and therefore investing in their maintenance is very important. In this article, we will feature the signage maintenance tips for your business. Keep reading to find out what you should do and what you should not do when it comes to business signage maintenance.

  1. Ensure the Outdoor signs are kept optimally clean

Keeping the outdoor signs optimally clean is a top secret when it comes to maintenance of the signage. Therefore, it is important to make sure you schedule for the cleaning of the outdoor signs and keep the signs free from dirt, grime and also rust. Some signs can be cleaned using a simple cleaner. However, for cleaning of some signs you might need to seek professional help. For instance, for some signs, you might be required to use a low pressure and low-temperature water when cleaning the sign.

  1. Hire a reputable signage maintenance company

A professional signage company will offer you the required assistance when it comes to maintenance of the signage.  Therefore it is important that you carefully select the professional signage maintenance company. Traces of cracking and peeling of the exterior signs should be handled by a professional company with experience. This ensures that all the signs are in good condition and therefore your business will have an outstanding appeal.

  1. Apply Protective Coating to the Signage

The signage material should be coated to ensure it is easy to clean and make the maintenance easier. Before the signage is designed, the material should have an undercoat, and then you need to apply an additional coat on which the signage will be done.  This protective coat helps to ensure the signage will last for a long time.

  1. Add a Shade Over the Business Exterior signs

It is important to ensure that you have added a shade over the business sign. The shade helps to elongate the life of the business sign by protecting it from sun and rain. The harsh weather conditions will damage your roof. It might seem to be expensive but it is an investment that pays off in the long run.

The maintenance of your business signage is an important investment. You ought to make sure that the signs are looking good always and that they are visible.

For the best professional signage maintenance, contact


Superior Signs, Suntrust

Reasons Why Digital Signage is becoming the Hype Today for Businesses

By | Commercial Signage

Reasons Why Digital Signage is becoming the Hype Today for Businesses

Superior Signs, SuntrustThe digital signage is becoming a very popular aspect in businesses today. If you have been to most airports, you will realize that many businesses are putting up digital signs. This shows that there is something attractive particularly to the digital signage for advertising. Therefore, it is probably important that you invest in digital signs which have become the hype for businesses today.

In this article, we feature some of the reasons why businesses seem to shift to the digital signage. Therefore, if you have been thinking of making a move to the digital signage, then here are some of the things you should think about. Keep reading to find out.

The digital signs are a Great Way to Advertise Your Business

Businesses are finding the digital signs to be the best way of advertising their services to clients. Actually, when it comes to advertising, these colorful digital signs are a great way of engaging the customers. Imagine a huge digital sign placed in front of the checkout lobby at the airport. It becomes a center of attraction for those checking out and immediately after clearing up at the checkout desk. Therefore advertising on digital signs is one of the best ways of engaging your clients. These digital signs grab the attention of potential customers in a big way.

They are Effective for Scheduling and Sharing Information

Back to our airport example, you will also realize that the digital signs are commonly used to display flight scheduling and share information about flight delays. It is not by chance, it happens because they are effective when it comes to relaying this kind of information. The same would apply to a business that wants to share a lot of their information with a business. This is particularly in businesses where there are several changes taking place often. The digital signs provide a clean schedule for sharing information since they are easily cleaned, and hence people can read and comprehend the information.

They add an Entertaining Element

Want to attract more attention to your signage? Add some entertaining element to the advert. By adding some entertainment, you will be able to attract more attention to the advert. This ability to add an entertaining element to signage is done very well when using digital signs. This is because the digital signs allow you to add some exciting videos, use nice fonts and several other factors including sound.

Environmental Friendly and Cheap Maintenance

The digital signs are cheap to maintain since they just need some dusting. This is unlike the other analog signs that you will have to keep painting to attract the attention of people. When it comes to keeping the environment clean, the digital signs are better since they can be used over and over again. For those using the synthetic material for signage, these can only be reused a number of times. Once disposed of, they take longer to decay.

Would you like to start using digital signage? Contact today for the best digital signage.

Why Business Signage is the Best Marketing Strategy For Your Business

By | Commercial Signage

Why Business Signage is the Best Marketing Strategy For Your Business

Sona Bank monument
Nowadays, companies are facing more competition and therefore running a successful business depends on a number of actionable strategies. The first action that you ought to think of is ensuring that your business has a good signage. In the competitive environment, the only way customers can identify you from the rest of your competitors is through a decent modern day signage. In this article, we share some of the reasons why businesses should invest in a good signage.

To Increase the Brand Exposure

Think of the customers purchasing journey. In most cases, it begins by being aware of the existence of certain products. Basically, your customers will not think of your business if you don’t let them know that you exist. The best approach is taking on signage as a marketing strategy. As businesses adapt to digital marketing, they seem to have forgotten they need to attract the foot traffic as well. Ideally, the same way you are publishing blogs so that you will be easily found online, the same way you need to have your signage placed strategically to direct the foot traffic to your business. Therefore, don’t think of signage as a waste of your monies. Instead, focus on the potential that signage offers your business. With proper signage, you will be able to attract more clients since they are aware of your existence.

Signage Differentiates You from the Rest

Did you know that differentiation is one of the most important strategies in marketing? Ideally, organizations ought to ensure they help their customers to differentiate them from their competitors. A customized signage will help your business differentiate itself from the competitors. However, of utmost importance is the ability to differentiate your business by having a sign that stands out from the rest. Therefore, you need to approach a custom sign specialist who is not short of ideas. Through coming up with customized signs it becomes easier to differentiate yourself from the competitors.

Signage is Cost Effective Advertisement

Every day, it becomes important to advertise your business. Through advertisements, it is the only way to become recognized. However, everyday adverts become expensive and hence eat up on your business profits. However, a custom signage will serve you for years and so you save the everyday cost of advertising. Therefore, businesses should make sure that they invest in signage which is an effective method for advertising their business.
Consistent and clear professional use of signage offers a good return for your business. Ideally, every business that invests in proper signage will benefit from the above advantages of signage. Is your business ready for signage as an effective way to advertise and increase brand awareness?

Reach out to today for the best signage in VA.

marcos pizza

The Recent Trends in Signage Industry

By | Commercial Signage


The Recent Trends in Signage Industry

The signage industry has seen several innovations in the recent years. These innovations are mostly oriented towards the needs of the customers. Ideally, customers are no longer satisfied with the traditional business models and therefore they are always looking for something different. Therefore the signage industry is taking shape as new trends become common. In this article, we feature the current trends in the signage industry. Therefore keep reading to find the latest trends that customers continue to adapt.

The Indoor Signs Are Becoming Popular

Business owners are diversifying from the transparent outdoor signs that have been used for years and adapting indoor signs targeting the customers that are already on the premises. Take a walk around most of the stalls in shopping malls and you will discover that featured products are being advertised using the indoor signs. This includes the sale signs, the directional signs leading people to departments and interior signs that tell the people where to buy different products.

The Materials Used for Signage are Changing

As technological advancements continue to take shape, we have also seen advancements in the materials that are used to make signage. The signage companies are shifting towards eco-friendly materials that are presented on high technology surfaces. Combined with the latest technology, the quality is outstanding.

Slim Looking Digital Screens Are Being Adapted

The signage industry is adapting slimmer screens through the use of digital technology. These not only standout when it comes to selling your business, they are also easily customizable in the future. The slim looking digital screens convey messages well and end up sticking in customers mind since they are attractive. The digital screens can be changed to match the way the surrounding environment looks.

Personalization and Interactivity are Becoming Point of Attraction

Through the use of digital technology, the screens in use allow greater personalization just as illustrated above. In addition, these screens are enabling interactivity as customers are able to interact with the signs and also the products advertised. Therefore these are signs that are much more common in digital kiosks and the video walls.

These are the most common trends in the signage industry today. To ensure your business keeps pace with the latest trends in the signage industry, contact


Superior Signs, Fonts andBranding, WCGreer

The Different Types of Business Signage You Need To Know About

By | Commercial Signage

The Different Types of Business Signage You Need To Know About

Signs serve as a silent salesperson to a business. Therefore it is important that your business invests in signage. Above all, choosing the right signage should be prioritized. Therefore, it is important for businesses to set standards before deploying signage. These standards will ensure that your business adapts signage that will match the color code of the company, will have high visibility, and pass the message as required. Like employees, signs should be given on the job tasks so as to ensure they serve the intended purpose. To ensure the chosen signage meets the required standards, you ought to make sure you know the various types of signage and the purpose that they serve. In this article, we focus on educating you about the various types of signs.

  1. The Outdoor Signs

In any physical retail business, the outdoor signage is regarded as the most important.  Consider that the outdoor signs direct your customers to your business.  This is what creates the first impression when new customers are looking for your location. Therefore, it is important to ensure that right from the design your outdoor signage is done perfectly.

Make sure that your outdoor sign will announce who you are and what you do. The signs should draw in customers to your business and create demand for the services or the goods you are selling! Therefore, to ensure the people who have passed your store severally in the past find your location, you should ensure a proper design. The outdoor sign should be branded effectively so as to attract attention from new and existing clients.

  1. The Informational Signage

These are the signs that are also referred to as departmental, directional, and organizational or wayfinding signs.  The directional signage serves to help your clients navigate your space easily. This is when they are placed at passages, or when placed around your business premises. These are the signs that you would want to have placed next to your doorway for the customers to easily find where to seek certain services. Being self-explanatory, these signs will tell your clients the side they need to go when seeking services.

  1. The Persuasive Signage

These are signs that are meant to persuade your customers and influence their purchasing behavior. Therefore, the persuasive signage should be designed differently from the other signs. Basically, these are signs that advertise a particular product and are meant for promotional purposes. They are used mostly by the marketers to improve interactivity with unnoticed products.  The persuasive signs should, therefore, be witty and eye-catching to serve the right purpose.

Key Takeaways

These are the main types of signage that can be used by businesses. They should, therefore, be carefully selected to make sure the business achieves the targeted reason for the placement of the signs. Before you hire a company for your business signage, make sure you have a properly designed reason why the signage should be placed.

Contact Superior Signs today for the best business signage.

chancellor center LED display

Factors to Consider When Choosing Appropriate Signage

By | Commercial Signage

Factors to Consider When Choosing Appropriate Signage


For any business, it is important to invest in branding. To get the brand known to your potential clients, you have to make sure you use signage appropriately. Business signage refers to the use of exterior and internal signs to ensure customers identify your brand easily. Consider a new company that has just launched in Virginia and wants to get noticed easily. Just opening your doors is not enough. You might also consider making it mandatory for your staff to wear the branded uniform daily. This also is not enough to make your business known. Exterior signage and interior business signage is the ultimate price that every business must invest in.

Exterior signage refers to the placement of signs outdoors. You have probably come across many exterior signs showing where a business is located. These are placed on the outdoors and others are placed by the roadside. These are what we refer to as exterior signs. The interior signs are placed indoors. Most businesses will place exterior signs and interior signs to maximize the potential of business signage in marketing.
Before you invest in business signage, you need to consider various factors. In this article, we will also explain some of the factors to put into consideration when you want to invest in signage. Through following these guidelines, you will be assured that you will get the most from your business signage.

Ensure you Keep Signage Simple

One of the golden rules that you need to follow is to make sure that your signage is as simple as possible. Ideally, a simple sign gives information on your business without boring the people who come across the sign. A sign should not be complicated making it very difficult for customers to understand the information.

Choose Colors Wisely

You have to make sure that the color combination is chosen wisely. Note that colors will affect the visibility of your business signage. In this regard, you have to make sure that the background color used makes it easy for clients to read the sign.

Choose the Right Wording

The signage will be the first one to welcome clients to your business. Offensive wording will pass a wrong message to the clients. Therefore, it is important that you choose words that will communicate the right message to the clients. Otherwise, you will pass the wrong message affecting your business.

Choose the Location Wisely

You should make sure the business signage is located where people will easily see the sign. If your signage is covered by bushes or you place it where other signs cover it, you will not be visible and therefore the signage will not serve the right purpose.
These are the critical factors that you should always consider when designing the business signage. In addition, it is always important that you seek expert advice when it comes to business signage. Contact Superior Signs today for the best signage in Virginia.