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Superior Signs, Suntrust

Reasons Why Digital Signage is becoming the Hype Today for Businesses

By | Commercial Signage

Reasons Why Digital Signage is becoming the Hype Today for Businesses

Superior Signs, SuntrustThe digital signage is becoming a very popular aspect in businesses today. If you have been to most airports, you will realize that many businesses are putting up digital signs. This shows that there is something attractive particularly to the digital signage for advertising. Therefore, it is probably important that you invest in digital signs which have become the hype for businesses today.

In this article, we feature some of the reasons why businesses seem to shift to the digital signage. Therefore, if you have been thinking of making a move to the digital signage, then here are some of the things you should think about. Keep reading to find out.

The digital signs are a Great Way to Advertise Your Business

Businesses are finding the digital signs to be the best way of advertising their services to clients. Actually, when it comes to advertising, these colorful digital signs are a great way of engaging the customers. Imagine a huge digital sign placed in front of the checkout lobby at the airport. It becomes a center of attraction for those checking out and immediately after clearing up at the checkout desk. Therefore advertising on digital signs is one of the best ways of engaging your clients. These digital signs grab the attention of potential customers in a big way.

They are Effective for Scheduling and Sharing Information

Back to our airport example, you will also realize that the digital signs are commonly used to display flight scheduling and share information about flight delays. It is not by chance, it happens because they are effective when it comes to relaying this kind of information. The same would apply to a business that wants to share a lot of their information with a business. This is particularly in businesses where there are several changes taking place often. The digital signs provide a clean schedule for sharing information since they are easily cleaned, and hence people can read and comprehend the information.

They add an Entertaining Element

Want to attract more attention to your signage? Add some entertaining element to the advert. By adding some entertainment, you will be able to attract more attention to the advert. This ability to add an entertaining element to signage is done very well when using digital signs. This is because the digital signs allow you to add some exciting videos, use nice fonts and several other factors including sound.

Environmental Friendly and Cheap Maintenance

The digital signs are cheap to maintain since they just need some dusting. This is unlike the other analog signs that you will have to keep painting to attract the attention of people. When it comes to keeping the environment clean, the digital signs are better since they can be used over and over again. For those using the synthetic material for signage, these can only be reused a number of times. Once disposed of, they take longer to decay.

Would you like to start using digital signage? Contact today for the best digital signage.


Why Business Signage is the Best Marketing Strategy For Your Business

By | Commercial Signage

Why Business Signage is the Best Marketing Strategy For Your Business

Sona Bank monument
Nowadays, companies are facing more competition and therefore running a successful business depends on a number of actionable strategies. The first action that you ought to think of is ensuring that your business has a good signage. In the competitive environment, the only way customers can identify you from the rest of your competitors is through a decent modern day signage. In this article, we share some of the reasons why businesses should invest in a good signage.

To Increase the Brand Exposure

Think of the customers purchasing journey. In most cases, it begins by being aware of the existence of certain products. Basically, your customers will not think of your business if you don’t let them know that you exist. The best approach is taking on signage as a marketing strategy. As businesses adapt to digital marketing, they seem to have forgotten they need to attract the foot traffic as well. Ideally, the same way you are publishing blogs so that you will be easily found online, the same way you need to have your signage placed strategically to direct the foot traffic to your business. Therefore, don’t think of signage as a waste of your monies. Instead, focus on the potential that signage offers your business. With proper signage, you will be able to attract more clients since they are aware of your existence.

Signage Differentiates You from the Rest

Did you know that differentiation is one of the most important strategies in marketing? Ideally, organizations ought to ensure they help their customers to differentiate them from their competitors. A customized signage will help your business differentiate itself from the competitors. However, of utmost importance is the ability to differentiate your business by having a sign that stands out from the rest. Therefore, you need to approach a custom sign specialist who is not short of ideas. Through coming up with customized signs it becomes easier to differentiate yourself from the competitors.

Signage is Cost Effective Advertisement

Every day, it becomes important to advertise your business. Through advertisements, it is the only way to become recognized. However, everyday adverts become expensive and hence eat up on your business profits. However, a custom signage will serve you for years and so you save the everyday cost of advertising. Therefore, businesses should make sure that they invest in signage which is an effective method for advertising their business.
Consistent and clear professional use of signage offers a good return for your business. Ideally, every business that invests in proper signage will benefit from the above advantages of signage. Is your business ready for signage as an effective way to advertise and increase brand awareness?

Reach out to today for the best signage in VA.

marcos pizza

The Recent Trends in Signage Industry

By | Commercial Signage


The Recent Trends in Signage Industry

The signage industry has seen several innovations in the recent years. These innovations are mostly oriented towards the needs of the customers. Ideally, customers are no longer satisfied with the traditional business models and therefore they are always looking for something different. Therefore the signage industry is taking shape as new trends become common. In this article, we feature the current trends in the signage industry. Therefore keep reading to find the latest trends that customers continue to adapt.

The Indoor Signs Are Becoming Popular

Business owners are diversifying from the transparent outdoor signs that have been used for years and adapting indoor signs targeting the customers that are already on the premises. Take a walk around most of the stalls in shopping malls and you will discover that featured products are being advertised using the indoor signs. This includes the sale signs, the directional signs leading people to departments and interior signs that tell the people where to buy different products.

The Materials Used for Signage are Changing

As technological advancements continue to take shape, we have also seen advancements in the materials that are used to make signage. The signage companies are shifting towards eco-friendly materials that are presented on high technology surfaces. Combined with the latest technology, the quality is outstanding.

Slim Looking Digital Screens Are Being Adapted

The signage industry is adapting slimmer screens through the use of digital technology. These not only standout when it comes to selling your business, they are also easily customizable in the future. The slim looking digital screens convey messages well and end up sticking in customers mind since they are attractive. The digital screens can be changed to match the way the surrounding environment looks.

Personalization and Interactivity are Becoming Point of Attraction

Through the use of digital technology, the screens in use allow greater personalization just as illustrated above. In addition, these screens are enabling interactivity as customers are able to interact with the signs and also the products advertised. Therefore these are signs that are much more common in digital kiosks and the video walls.

These are the most common trends in the signage industry today. To ensure your business keeps pace with the latest trends in the signage industry, contact


Superior Signs, Fonts andBranding, WCGreer

The Different Types of Business Signage You Need To Know About

By | Commercial Signage

The Different Types of Business Signage You Need To Know About

Signs serve as a silent salesperson to a business. Therefore it is important that your business invests in signage. Above all, choosing the right signage should be prioritized. Therefore, it is important for businesses to set standards before deploying signage. These standards will ensure that your business adapts signage that will match the color code of the company, will have high visibility, and pass the message as required. Like employees, signs should be given on the job tasks so as to ensure they serve the intended purpose. To ensure the chosen signage meets the required standards, you ought to make sure you know the various types of signage and the purpose that they serve. In this article, we focus on educating you about the various types of signs.

  1. The Outdoor Signs

In any physical retail business, the outdoor signage is regarded as the most important.  Consider that the outdoor signs direct your customers to your business.  This is what creates the first impression when new customers are looking for your location. Therefore, it is important to ensure that right from the design your outdoor signage is done perfectly.

Make sure that your outdoor sign will announce who you are and what you do. The signs should draw in customers to your business and create demand for the services or the goods you are selling! Therefore, to ensure the people who have passed your store severally in the past find your location, you should ensure a proper design. The outdoor sign should be branded effectively so as to attract attention from new and existing clients.

  1. The Informational Signage

These are the signs that are also referred to as departmental, directional, and organizational or wayfinding signs.  The directional signage serves to help your clients navigate your space easily. This is when they are placed at passages, or when placed around your business premises. These are the signs that you would want to have placed next to your doorway for the customers to easily find where to seek certain services. Being self-explanatory, these signs will tell your clients the side they need to go when seeking services.

  1. The Persuasive Signage

These are signs that are meant to persuade your customers and influence their purchasing behavior. Therefore, the persuasive signage should be designed differently from the other signs. Basically, these are signs that advertise a particular product and are meant for promotional purposes. They are used mostly by the marketers to improve interactivity with unnoticed products.  The persuasive signs should, therefore, be witty and eye-catching to serve the right purpose.

Key Takeaways

These are the main types of signage that can be used by businesses. They should, therefore, be carefully selected to make sure the business achieves the targeted reason for the placement of the signs. Before you hire a company for your business signage, make sure you have a properly designed reason why the signage should be placed.

Contact Superior Signs today for the best business signage.

chancellor center LED display

Factors to Consider When Choosing Appropriate Signage

By | Commercial Signage

Factors to Consider When Choosing Appropriate Signage


For any business, it is important to invest in branding. To get the brand known to your potential clients, you have to make sure you use signage appropriately. Business signage refers to the use of exterior and internal signs to ensure customers identify your brand easily. Consider a new company that has just launched in Virginia and wants to get noticed easily. Just opening your doors is not enough. You might also consider making it mandatory for your staff to wear the branded uniform daily. This also is not enough to make your business known. Exterior signage and interior business signage is the ultimate price that every business must invest in.

Exterior signage refers to the placement of signs outdoors. You have probably come across many exterior signs showing where a business is located. These are placed on the outdoors and others are placed by the roadside. These are what we refer to as exterior signs. The interior signs are placed indoors. Most businesses will place exterior signs and interior signs to maximize the potential of business signage in marketing.
Before you invest in business signage, you need to consider various factors. In this article, we will also explain some of the factors to put into consideration when you want to invest in signage. Through following these guidelines, you will be assured that you will get the most from your business signage.

Ensure you Keep Signage Simple

One of the golden rules that you need to follow is to make sure that your signage is as simple as possible. Ideally, a simple sign gives information on your business without boring the people who come across the sign. A sign should not be complicated making it very difficult for customers to understand the information.

Choose Colors Wisely

You have to make sure that the color combination is chosen wisely. Note that colors will affect the visibility of your business signage. In this regard, you have to make sure that the background color used makes it easy for clients to read the sign.

Choose the Right Wording

The signage will be the first one to welcome clients to your business. Offensive wording will pass a wrong message to the clients. Therefore, it is important that you choose words that will communicate the right message to the clients. Otherwise, you will pass the wrong message affecting your business.

Choose the Location Wisely

You should make sure the business signage is located where people will easily see the sign. If your signage is covered by bushes or you place it where other signs cover it, you will not be visible and therefore the signage will not serve the right purpose.
These are the critical factors that you should always consider when designing the business signage. In addition, it is always important that you seek expert advice when it comes to business signage. Contact Superior Signs today for the best signage in Virginia.

subaru building signs freestanding sign

Tips on How to Come Up With the Best Exterior Custom Signs for Your Company

By | Commercial Signage

Tips on How to Come Up With the Best Exterior Custom Signs for Your Company

subaru building signs freestanding sign

Companies will use exterior custom signs to show the directions to their customers so as to make it easy to be found. Therefore it is important to give your best when designing outdoor signs so that they can serve the purpose. So what exactly should you look out for when approving routed signs that should be used? Here are some of the tips to have in mind when sourcing exterior custom signs.

Make Sure the Designer Uses Fonts That Are Easy To Ready

The outdoor signs should be easy to read to serve the purpose. One of the main factors contributing to readability is the size and type of font used. Some fonts design will make your routed signs unreadable and therefore the sign fails to meet the expectation. You end up spending more on designing another sandblasted sign because the first one is useless. Remember that even at night the customers also need to see the signs as they drive around. Therefore the color of the font contributes to this ability by being able to reflect back and hence your outdoor sign is read.

Consider Adding a Compelling Reason on Your Exterior Custom Signs

Adding a reason why the customer should buy from you, will impact the customer’s decision. Therefore you should instruct the designer of your routed sign on the best message that should be added to the sign. Something like your company vision towards the customer’s satisfaction could be a compelling sign. On the message add some personalization using the words “your” or “you” among others. This makes the customer feel like the company has really designed the best product for their needs.

Not Too Short and Not Too Long

The exterior custom signs should have a message that is read simply clearly and passes the message instantly. Therefore don’t make it too short such that the customer can’t figure out what you mean, and don’t make it an essay. You might wonder how short is too short and vice versa, but really what we mean here is that customers should easily recognize you.

Test Before Implementing

This is where companies will fail the test, especially when buying sandblasted signs. You should ask the designer to place the sign somewhere you can test it before paying for it. It really shouldn’t be hard as it may sound because some designers (The best designers) will have a sample for you to test so that you can actually say whether you want the same design or a modified one. Therefore next time you are designing an exterior custom sign be sure to buy one that you have tested and agree that it will serve the purpose. How else would you be able to notice unreadable sign without testing?

Our outdoor sign designer will advise you on the best designs, the shortcomings of any one of the designs and the best designs for your need.

Contact us today for expert advice when it comes to the best custom exterior signs.



Superior Signs, Suntrust

Top Reasons Why Your Business Should Invest In Outdoor Signs

By | Commercial Signage

In the age of digital media, it can be easy to feel as if there is no room for non-digital approaches anymore. And you wouldn’t be entirely wrong. Digitization has indeed taken over most industries, and traditional methodology is slowly giving in. There are exceptions, however. The outdoor signage industry is a prime example. The age-old practice of using signage for advertising and promotion remains the most useful and productive tool in gaining traction among a wide range of audiences. Every competitive business invests in outdoor display because they know it is indispensable. The moment you are off the boards, you are forgotten.

Business Location

With outdoor signs, location is paramount. If you are a new business trying to bring in customers, there is nothing more important than being noticeable. People on the road often tend to make spontaneous decisions based on what they perceive to be the most appealing option. Consumers are also usually looking for newer options and local businesses. As a company, this is where your outdoor displays will come into action. The most clearly visible, inviting sign will most likely win here. However, you also need to keep in mind that the content of your display is relevant to and sentient of the location and its population. There is nothing that can backfire like an ill-placed message.

Business Visibility

Outdoor signage is also usually unavoidable for passers-by. With proper implementation and positioning of your signage, you ensure that people are constantly reminded of your business without any additional effort. Hotel billboards on highways are the perfect example of this. By placing visible displays along the road, hotels make sure that drivers have no choice but to unwittingly participate in their marketing campaign.

Business Reach

While outdoor signage is aimed at and caters to a wider audience than indoor signage, it also does pose greater construction and installation challenges. One of the major arguments among the skeptics might be the exposure to environmental damage that outdoor signs are subject to. Signage that is out in the open has to endure everything from dust to blizzards. Such exposure means outdoor signs tend to fade in color or lose their readability over time, which calls for constant attention and repair work. After all, no consumer is ever won over with old, tattered displays. Similarly, outdoor signs also take a bit of effort to replace or update.

Yes, outdoor signage demands a bit of maintenance. But the situation isn’t all bleak. In fact, things are only on the up. With constantly improving technology, signage has seen major improvements in the recent years. Most displays today are specially designed to retain visibility even when exposed to sunlight. Modern signs are also built to withstand harm from sun rays as well as unfavorable weather. Moreover, access to easier, more efficient outdoor technology has meant that outdoor signage is no longer unreasonably expensive.

Despite its logistical challenges, outdoor signage is yet to be knocked off its perched in the world of marketing. All things considered, investing in outdoor displays is still an absolute no-brainer.

Superior Signs, Fonts andBranding, WCGreer

Fonts and Branding

By | Commercial Signage

Fonts are generally the most central element of a sign. Most signs rely on their textual component to communicate messages to audiences. So, naturally, when you begin designing a signage project, one of the first decisions you make is the type of font to use. We might not always realize it, but this decision can often prove to be the difference between success and failure.

Each font has its own distinct personality or tone, and there is no font that fits every occasion. Certain fonts work better for large displays and billboards while some might be better-suited for smaller indoor signs. There are also fonts that you would never imagine putting on signs. Let’s discuss the particulars of why font deserves the attention that we might not always give it.

Effective communication In Signage

In a marketing world characterized by cut-throat competition between brands, getting through to customers is no easy task. Consumers have plenty of options, and the onus is on the company to draw people in. The need for businesses to be detail-focused is greater than ever, which calls for them to leverage all the weapons in their arsenal. Font is an important tool here. The font usually ends up being the biggest determinant of how successful displays are in conveying their intended messages. The right font will facilitate easy reading and discerning of a message, which naturally boosts its effectiveness. In contrast, the wrong font can easily keep potential customers from comprehending the message.
Font type and design works in a very subtle, subliminal manner. It directly influences how people read, understand and view text. Consumers form their judgement based on how they perceive the message on a company’s signage. Fonts trigger associations and memories, which might aid or derail your cause depending on how and where you use them. Additionally, they project a range of emotions through their style, design and shape. When done right, they have the power to create a sense of trust or subliminally reinforce the consumer’s confidence in your message.

Consistency in Branding

Careful planning for fonts can go a long way in maintaining a brand’s image. Fonts are naturally at the heart of any signage, and massively impact the effectiveness of the overall project. The fonts used on a sign along with the colors on it are instrumental in ensuring image consistency. It is important for a brand to stick with fonts that reflect the brand’s persona. Typically, companies stick with similar, if not the same, font for a long time. Changing the central font too often risks confusing your audience or worse, annoying them.

Sign Aesthetics

Your signs are definitely like sale representatives: they promote, they sell and they bring in new customers. However, unlike their human counterparts, signs only have a couple of moments to impress. People rarely spend more than a few seconds looking at a sign. The real test of a sign is how effectively it can convey a message in those precious seconds. Ultimately, a sign is only as engaging as its message is.

Readibility is undoubtedly key to a sign’s efficacy, but an indispensable complement is its aesthetic appeal. People are naturally attracted to displays that are easy on the eye, and good-looking fonts make for good-looking signs. However, simply choosing the right type of font isn’t enough. The correct choice of font requires support from its color, size and positioning in order to be pleasant to look at.


Superior Signs, Appomattox River Trail

Questions To Ask While Budgeting Signage

By | Commercial Signage

Signages, especially digital signages, are becoming the norm for most competitive businesses in their efforts to win over customers. Companies lay themselves out to ensure that their signs stand out, and rightly so. After all, a signage is often the face of a company. But, it comes at an expense, which can potentially thwart the best-laid plans. What makes budgeting tricky in the world of signs is the absence of established guidelines. Every project is different in terms of size, scope and audience, and it is difficult to work out costs before considering certain factors. Chalking out these details will help you plan ahead and manage finances.

What type of signage are you installing?

The biggest decision you will make before you take on a signage project is whether you want to display it indoors or outdoors. Each kind of sign serves its own purpose and requires a different creative approach.

Indoor signage is typically aimed at grabbing the attention of consumers inside a store or within the premises of a company. Most brands use indoor signs to highlight certain products or communicate with customers. Their positioning has to be worked out meticulously to maximize their effectiveness in driving foot traffic or directing customers to particular areas. On the other hand, outdoor signs are all about outreach and brand recognition. They are primarily aimed at potential customers that the company wants to attract. So, an outdoor sign has to stand out in order to achieve its desired result. These signs vary in cost depending on their location and positioning. Indoor signs tend to cost less than their outdoor counterparts primarily because they are typically easier to install. Besides, indoor signage is low-maintenance since it isn’t exposed to the same environmental wear and tear as outdoor signage. Like anything else, the type of signage will help you determine the cost.

What is the size of your signage?

The size of your signage project is another key determinant of how expensive it will eventually pan out to be. It is generally safe to assume that a larger signage will require more material and equipment raising the expenses. However, it might be useful to keep in mind that you are more likely to get a better cost per unit for any material if you buy larger amounts.

But, larger signs also present bigger installation challenges than smaller ones. They require greater effort to transport and set up, both of which usually cost extra. So, think of the size as a major factor while budgeting for a signage.

Which material will be used?

Aluminum and plastic are generally at the heart of signage fabrication, but several other materials serve in supporting roles. Additionally, in the face of fierce competition from rival brands, companies are starting to opt for high-end materials to accessorize their innovative designs. Other special materials are sometimes required to uphold certain aspects of the brand aesthetic as well. In terms of cost, uncommon and high-end materials are expensive for two reasons: they are not readily available, and they need special equipment to handle. Before you get too creative with your signage make sure you understand the budgeting features.

How will you design the signage?

It is pretty logical to assume that more complicated signage designs will end up costing more. Generally, the central component of a sign is what it reads. The number of letters that need to go on to your sign is a key component in dictating how much it will cost you. Similarly, the intended lifespan of your signage will determine how much you want to spend on it. Short-term promotional or advertising signs can be created without focusing too much on its durability. Alternatively long-term displays require a bit more budget. Be smart with your design to maximize your spending.

Signs that are bedecked with lights cost more than those that don’t add to the electricity bill. Most electronic signs or billboards use fluorescent tubes or LED lighting, which also require regular upkeep and replacement. Neon-lighted signs are also rampant today, owing to their aesthetic appeal. But like most high-end materials, neon lights aren’t cheap.

Ask yourself these questions and help yourself set our a reasonable budget for your signage.